Adobe MAX 2009

Adobe MAX 2009 Keynote Music Playlists

Thought you guys might enjoy knowing what tunes we were playing in the lead up to the keynotes. We've got the list from Monday, and we should be getting the list for Tuesday soon. Check back - and of course we'll tweet when the rest are up. We've also linked the tracks to Last.fm when they are available for streaming so you can recognize if it's the one you really liked or not. :)

Keynote 1 - Monday, iPhone Announcement & More

Name > Album > Artist

beirut
Hollywood > Daniel Powter > Daniel Powter
Barcelona > Barcelona - EP > Plastiscines
Boom Boom Pow > Now 73 [Disc 2] > Black Eyed Peas
Energy > Apples in Stereo [That's what I'm talking about]
Know Your Enemy > 21st Century Breakdown > Green Day
Play > Made Of Bricks > Kate Nash
Let It Rock (Feat. Lil Wayne) (Clean) > Let It Rock (Full Promo Cds) > Kevin Rudolf
Beverly Hills > Make Believe > Weezer
Lucid Dreams > Tonight: Franz Ferdinand > Franz Ferdinand
Santa Monica > Sparkle and Fade > Everclear
Shut Up In Herre > The Party Ben Experience > Ting Tings vs. Nelly
Walking In L.A. > The Best of Missing Persons > Missing Persons
Fukstronaunt Mix (part 2) > Aurgasm
Ulysses > Tonight: Franz Ferdinand > Franz Ferdinand
One Week of Danger > The Virgins > The Virgins

New Birds of a Feather (BOFs) Added to MAX Schedule

ADDED BOFs

Tuesday, 12-1:30 p.m.
Shibuya (Try and Buy Service) hosted by Shikha Bhargava
LiveCycle Developers “Get Out The Vote” hosted by Joel Heinke
Evaluating Saas hosted by Pierre Tager

Wednesday, 12-1:30 p.m.
How Learning ActionScript 3.0 Can Be Easier hosted by Doug Winnie
Platform Monetization hosted by Eric Wittman

Monday Afternoon MAX Schedule Adjustments

The labs are pushed back by a half hour.
2:30 lab session moved to 3pm.
5:00 lab session moved to 5:30pm.

The break is from 4:30-5:00 pm.

Sessions stay the same, starting at 2pm.

MAX Bus Schedule

Shuttle Schedule
One thing to make clear, is that although these time intervals are correct, they are not necessarily on the hour. Shuttles will leave at regular intervals, but these times don't represent minutes past the hour.

Hotel Pickups:
Sheraton LA (Corner of 7th and Hope)
Westin Bonaventure (2nd Floor Entrance on Figueroa St.)
Wilshire Grand (7th St. Entrance)
Marriott (No pickup, please walk across the street to the Westin 2nd Floor Entrance)

Monday, Oct. 5th
6:30am - 9:30am 15 minute intervals
9:30am - 4:30pm 30 minute intervals
4:30pm - 7:30pm 15 minute intervals
7:30pm - 10:30pm 30 minute intervals

Tuesday, Oct. 6th
6:30am - 10:00am 15 minute intervals
10:00am - 4:30pm 30 minute intervals
4:30pm - 6:30pm 15 minute intervals

MAX Bash (Tuesday)
6:30pm - 11:30pm 15 minute intervals to LA Live (Next to the conference center)
Last bus leaves LA Live for the hotels at 11:30pm

Wednesday, Oct. 7th
7:30am - 10:30am 15 minute intervals
10:30am - 3:30pm 30 minute intervals
3:30pm - 6:30pm 15 minute intervals

Hewlett Packard Late Breaking Session 2pm Monday afternoon in Room 402B

2pm Monday afternoon in Room 402B

Satjiv Chahil - SVP of Global Marketing for HP's Personal Systems Group

"Using HP technology to Unleash Creativity"

Also: There will be a raffle in the HP booth at the end of each day as well. Attend HP's speaker session on Monday, Oct. 5th and visit the booth to qualify for the drawing.

Gift: "Win a personalized Obama Time Capsule book that makes you a part of history."

Reset Adobe MAX Twitter Companion for Mac

Steps for resetting twitter user name/password on MAC:

1 - Close Air Companion

2 - delete file:

3 - restart Air Companion

Labels: adobe max 2009

VPN Problem At Adobe MAX

Having a problem logging into your VPN? Open a Web page first in your browser, then try again.

Adobe Max Wallpapers for Your Desktop

What's that? Official AdobeMAX wallpapers for your desktop? What's that? Presized for your different screens. We got you covered. Not sure what your screen is?

Three designs:

Design 1: AQKA
1024x768
1280x1024
1400x1050
1680x1050">1680x1050

Design 2: Red
1024x768
1280x1024
1400x1050
1680x1050

Design 3: Vasava
1024x768
1280x1024
1400x1050
1680x1050

Text a Cab for SMS Taxi Service

Looking for something else to do via text message? Here's how to hail a cab in LA by only lifting a finger:

1. Test your address to 777222
2. The address is verified and validated by GoFastCab servers
3. If an affiliate services the address, an order is electronically entered into its dispatch system
4. The user receives a confirmation via text message
5. A taxicab driver electronically receives the order and confirmation number
6. Cab arrives at the pick-up address

Voila.

Adobe MAX Twitter Tips

Using Twitter can help you get the most out of your AdobeMAX experience, whether you're here in Los Angeles with us, or following the event online. To help new Twitter users, this page will layout some good tips for efficiency and general use, as well as some links to other good articles. There are also more great tips and information available on the Adobe MAX Social Media Resources page.

How to Create a Twitter Account:
All you need is an email address. Then go to Twitter.com and follow the instructions. If you need more info, check out this post by eHow. Basically, once you sign up you can post messages out to the Twittersphere.

Who to Follow:
But it's also important to populate your feed by following others. Nothing will be coming into your account until you select other users who you would like to "follow". When you follow another user, anything they tweet gets fed into your stream. Check out this post for a list of accounts that will be posting about Adobe MAX. But here are a few important ones:

@AdobeMAX - is the main account for conference announcements, news breaks, and logistics updates, as well as a few surprises.
@Adobe - will be spearheading community engagement and highlighting interesting conversations happening at or about Adobe MAX.
@AdobePR - will not be dedicated solely to MAX, but will be posting relevant items for important MAX announcements

Using Twitter Tags:
Twitter tags, or hash tags are important to getting the most out of your Twitter experience, especially if you're tweeting about, or following tweets from an event with many different topics, themes, or activities (like AdobeMAX!). Twitter tags are basically keywords with a "#" infront of them. They cannot contain spaces or punctuation. Here's a great article by Mashable.com about using Twitter tags, but here are the basics:

Click for a list of important Twitter tags for MAX - this list will be updated throughout the conference
You can use multiple tags together, so a tweet that ends with "#AdobeMAX #flash" can be understood to be related to both Flash as well as the MAX conference
You can search on a tag using search.twitter.com, and leaving that tab open in the browser will feed results in real time - check out the search for #AdobeMAX
Tags are not case-sensitive, so #Flash and #flash are the same

Following the Conversation:
Now that you know how to use Twitter tags, consider opening several browser tabs with each tracking a Twitter search (search.twitter.com) for different tags (or combinations of tags). This will allow you to see as new messages come in around those tags and the topics they represent. You'll see numbers appear in the browser tabs indicating how many new messages have been posted for that search since the last time you checked that tab, and you can refresh to see all those new posts. Check this one out for #AdobeMAX.

You can also search for users rather than hash tags. If you do a Twitter search for @Adobe, then you will be tracking any time someone tweets to or about that account, so you can follow important Adobe accounts and evangelists in this same way.

Check out our post about Twitter Accounts to follow at Adobe MAX - following these tweeters will help you follow and join in on the community conversation: Twitter Account to Follow at Adobe MAX

Twitter Accounts to Follow at Adobe MAX

Whether you're here in Los Angeles with us at MAX or following the conference online, the best way to keep tabs on interesting community discussions and breaking MAX news is to be following the right accounts on Twitter. There are also more great tips and information available on the Adobe MAX Social Media Resources page.

Official Max Twitter Accounts:
@AdobeMAX - is the main account for conference announcements, news breaks, and logistics updates, as well as a few surprises.
@Adobe - will be spearheading community engagement and highlighting interesting conversations happening at or about Adobe MAX.

Who Else You Should Follow (we will update this through the conference):
@AdobePR - will not be dedicated solely to MAX, but will be posting relevant items for important MAX announcements
@Air
@ColdFusion
@Flash_Catalyst
@Flex
@Mesh

And the follwing evangelists will have loads of insight:
@RyanStewart - Flash Platform
@JNack - Photoshop
@LeeBrimelow - Flash Platform
@SJespers - Flash Platform
@__ted__ - Flash Platform & RIA
@tpryan - Flash Platform
@adrocknaphobia - ColdFusion
@BenForta - ColdFusion
@TerryLWhite - Creative Suite, Publishing, Video, Audio
@garazi – Dreamweaver, CSS, Ajax
@rufusd – CS4 Design Premium
@pburnett – Flash Authoring, Actionscript
@beatlejase – CS4 Production Premium
@ksoule – CS4 Production Premium

Check out our post about Twitter #tags to follow at Adobe MAX - these will help you follow and join in on the community conversation: Twitter Tags for #AdobeMAX

Twitter Tags for #AdobeMAX

This page contains a full list both official and community-driven Twitter tags for Adobe MAX, and it will be updated with new ones throughout the conference, so don't forget to check back. At the bottom of the page is a complete list of unique Twitter tags for each MAX session (sorted by date and time). There are also more great tips and information available on the Adobe MAX Social Media Resources page. Also - make sure you're following @AdobeMAX and @Adobe to get started.

About Using Twitter Tags:
Twitter tags, or hash tags are important to getting the most out of your Twitter experience, especially if you're tweeting about, or following tweets from an event with many different topics, themes, or activities (like AdobeMAX!). Twitter tags are basically keywords with a "#" infront of them. They cannot contain spaces or punctuation. Here's a great article by Mashable.com about using Twitter tags, but here are the basics:

You can use multiple tags together, so a tweet that ends with "#AdobeMAX #flash" can be understood to be related to both Flash as well as the MAX conference
You can search on a tag using search.twitter.com, and leaving that tab open in the browser will feed results in real time - check out the search for #AdobeMAX
Tags are not case-sensitive, so #Flash and #flash are the same

Here are Twitter tags that may make your life at #AdobeMAX just a little easier:
#AdobeMAX - general tag for all things MAX related
#AdobeMAXgs - tag for all General Session talks
#MAXhelp - logistical and event problems, we'll try to monitor and respond to you
#MAXup - if you want to try to organize a tweetup or see what's being organized by others
#MAXlounge - the Community Lounge is the 'living room' of MAX. Come, sit, rest, & have meetings downstairs near the entry to the Conference Center
#AdobeMaxEs - MAX in Spanish

Other tags (if want any added to the list, tweet @Adobe):
#360MAX - 360Flex unconference (www.360Flex.com)
#Air - all things air
#ColdFusion - all things ColdFusion
#DeadDrop - @leebrimelow's DeadDrop surprise
#FITC - Flash in the Can
#Flash - all things Flash
#Flex - all things Flex
#FlexforLinux - using Flex with Linux
#FlexMTT - Flex Meet the Team, tweet them with questions for the session
#FOTB - Flash on the Beach
#Livecycle - Adobe Livecycle
#Mesh - all things Mesh
#MaxFW - all things Fireworks

#Photoshop - all things Photoshop

Full list of unique tags for all MAX Sessions:

Date Start Time Twitter Tag Room Name

10-03-2009 01:00PM #adobemax202 153AB LiveCycle ES: Building Rich Engaging Applications

10-03-2009 06:00PM #adobemax41 501BC Russell Brown@MAX

10-03-2009 09:00AM #adobemax86 501BC Russell Brown@MAX

10-04-2009 09:00AM #adobemax66 153AB LiveCycle ES: Building Rich Engaging Applications

10-04-2009 09:00AM #adobemax83 405 Deliver Video Anywhere with Creative Suite 4 Production Premium

10-04-2009 09:00AM #adobemax233 406B Building High-Performance ColdFusion Applications

10-04-2009 09:00AM #adobemax140 407 Creating Rich Media Websites with Adobe Creative Suite 4 Web Premium

10-04-2009 09:00AM #adobemax30 408B Design for More Media with Creative Suite 4 Design Premium

10-04-2009 09:00AM #adobemax231 409A Creating Applications for the Flash Platform

10-04-2009 09:00AM #adobemax307 409B Flash Lite: Developing and Distributing Mobile Applications

10-04-2009 09:00AM #adobemax346 501BC Russell Brown@MAX

10-04-2009 09:00AM #adobemax55 502A Adobe AIR and Flex: Bringing Rich Internet Applications to the Desktop

10-04-2009 09:00AM #adobemax211 502B Adobe AIR: Building Desktop Applications with HTML, CSS, and JavaScript

10-04-2009 09:00AM #adobemax6 511AB Building ColdFusion Powered Flex and Adobe AIR Applications

10-04-2009 09:00AM #adobemax189 518 Using Data Services to Power Flex Applications

10-05-2009 02:00PM #adobemax210 153C Developing for Information Assurance with LiveCycle ES

10-05-2009 02:00PM #adobemax315 402A Building Mobile Applications with Flash Professional

10-05-2009 02:00PM #adobemax387 402B Using HP Technology to Unleash Creativity

10-05-2009 02:00PM #adobemax270 403A Lee Brimelow and MNR Do Crazy Flex Things with Creative Suite

10-05-2009 02:00PM #adobemax339 403B Creative Suite 4 Evangelists' Shootout

10-05-2009 02:00PM #adobemax393 404A Building World-Class Multimedia Applications on Nokia Devices

10-05-2009 02:00PM #adobemax399 406A Video Killed the Radio Star: Strategies & Tactics for Optimizing Video

10-05-2009 02:00PM #adobemax51 501A Explore Deployment and Distribution Options for Adobe AIR Applications

10-05-2009 02:00PM #adobemax154 503 Community Matters

10-05-2009 02:00PM #adobemax392 504 Data-Intensive Enterprise Flex Applications

10-05-2009 02:00PM #adobemax132 505 Sticky Eyeballs: How Software on the Flash Platform Wins Market Share

10-05-2009 02:00PM #adobemax137 506 Encoding Best Practices for H.264 Video Using Flash

10-05-2009 02:00PM #adobemax151 511C P2P on the Flash Platform with RTMFP

10-05-2009 02:00PM #adobemax117 512 GPU Acceleration in the next Flash Player

10-05-2009 02:00PM #adobemax384 513 Flex and SAP: Transforming Enterprises with RIA

10-05-2009 02:00PM #adobemax73 514 Designing and Developing for the Multiscreen Web

10-05-2009 02:00PM #adobemax147 515A ActionScript 3.0 Tastes Good (and Is Good for You, Too!)

10-05-2009 02:00PM #adobemax345 515B Advanced ColdFusion Caching Strategies

10-05-2009 02:30PM #adobemax240 153AB Developing Applications with LiveCycle Workbench ES Next

10-05-2009 02:30PM #adobemax285 404B Creating Rich Interactive Documents with InDesign CS4

10-05-2009 02:30PM #adobemax247 405 Advanced Interaction Design and Designing for Data in Flash Catalyst

10-05-2009 02:30PM #adobemax201 406B LiveCycle ES for Service Orchestration

10-05-2009 02:30PM #adobemax224 407 Motion Tracking in After Effects

10-05-2009 02:30PM #adobemax3 408A Introduction to CSS using Dreamweaver CS4

10-05-2009 02:30PM #adobemax341 408B Basic Character Animation with Illustrator CS4 and Flash CS4 Professional

10-05-2009 02:30PM #adobemax85 409A Creating Your First HTML-Based Application for Adobe AIR with Dreamweaver CS4

10-05-2009 02:30PM #adobemax325 410 Model-Driven Development with Flash Builder and LiveCycle Data Services

10-05-2009 02:30PM #adobemax148 502A Install, Develop, and Debug Your First Application with ColdFusion Builder

10-05-2009 02:30PM #adobemax15 502B Making Real-Time Data Come Alive With Flex Data Visualization

10-05-2009 02:30PM #adobemax190 510 Bootcamp: Multiscreen Streaming Video

10-05-2009 02:30PM #adobemax19 511AB Creating Custom Components in Flex 4

10-05-2009 02:30PM #adobemax23 518 Integrating BlazeDS and ColdFusion

10-05-2009 03:30PM #adobemax166 153C Understanding the Building Blocks of Adobe’s Solution Accelerator Program

10-05-2009 03:30PM #adobemax77 402A A Designer's Guide to Deciphering the Web

10-05-2009 03:30PM #adobemax52 402B From Big Screen to Browser, Desktop, and Mobile Device with Adobe Flash CS4

10-05-2009 03:30PM #adobemax42 403A Designing for Augmented Reality

10-05-2009 03:30PM #adobemax56 403B Using the Spry Framework in Dreamweaver CS4

10-05-2009 03:30PM #adobemax174 404A Web Video Workflows with Creative Suite 4 Production Premium

10-05-2009 03:30PM #adobemax18 406A Introducing Flash Catalyst Beta 2 and What's Ahead for Flash Catalyst

10-05-2009 03:30PM #adobemax219 501A What's New In Flash Player

10-05-2009 03:30PM #adobemax99 503 The Making of the MAX 2009 Creative by RED Interactive

10-05-2009 03:30PM #adobemax303 504 Roadmap: Flash Platform Runtimes

10-05-2009 03:30PM #adobemax130 505 Why CEOs, CFOs, and CMOs Want Flash (But Don't Know It)

10-05-2009 03:30PM #adobemax203 506 Customizing the University Experience with a Rich Media Delivery System

10-05-2009 03:30PM #adobemax70 511C Wow Your Audience with Multimedia PDF Documents

10-05-2009 03:30PM #adobemax188 512 Introduction to ColdFusion ORM

10-05-2009 03:30PM #adobemax65 513 Managing ColdFusion Multi-Instance Environments

10-05-2009 03:30PM #adobemax180 514 Developing Social Flex Apps with the Flash Collaboration Service - a Primer

10-05-2009 03:30PM #adobemax349 515A Advanced Data Visualization with Flex

10-05-2009 03:30PM #adobemax109 515B Effects in Flex 4

10-05-2009 05:00PM #adobemax14 153AB The Next Generation of RIAs in the Enterprise

10-05-2009 05:00PM #adobemax127 402B Structuring UI Design Comps for Use in Flash Catalyst

10-05-2009 05:00PM #adobemax178 403A How to Work Creatively with 3D in Photoshop CS4 Extended

10-05-2009 05:00PM #adobemax310 403B Advanced After Effects Workflows for Flash Professional

10-05-2009 05:00PM #adobemax286 404A Workflows for the Flash Platform

10-05-2009 05:00PM #adobemax324 404B How to Write a Plug-in for Photoshop

10-05-2009 05:00PM #adobemax359 405 InDesign CS4 In Depth

10-05-2009 05:00PM #adobemax10 406A Exploring Web Content Management Systems from a Designer's Perspective

10-05-2009 05:00PM #adobemax306 406B Getting Started with ColdFusion

10-05-2009 05:00PM #adobemax366 407 Ajax for Designers

10-05-2009 05:00PM #adobemax123 408A Flash Catalyst 101: Hands-on Lab

10-05-2009 05:00PM #adobemax373 408B Learn Basic Character Animation with Illustrator CS4 and After Effects CS4

10-05-2009 05:00PM #adobemax104 409A Building a Scalable Interactive Video Solution Using P2P in Flash Builder

10-05-2009 05:00PM #adobemax187 409B Taking ColdFusion Apps Offline with Adobe AIR

10-05-2009 05:00PM #adobemax61 410 Hands-On ORM with ColdFusion 9

10-05-2009 05:00PM #adobemax272 501A Building Flex Collaboration Components

10-05-2009 05:00PM #adobemax204 502A Building Media Experiences in Flex with Open Source Media Framework

10-05-2009 05:00PM #adobemax47 502B Building Standards-Based Websites in Dreamweaver

10-05-2009 05:00PM #adobemax175 503 Open Screen Project Fund: Fueling the Future of Flash Experiences

10-05-2009 05:00PM #adobemax368 504 Monetizing Your Video Content with HotClickVideo

10-05-2009 05:00PM #adobemax395 505 Netflix on TVs Using Flash

10-05-2009 05:00PM #adobemax91 506 Exploring New Uses for Rich Internet Applications in Education

10-05-2009 05:00PM #adobemax1 511AB Flex 101: Introduction to Flex 4

10-05-2009 05:00PM #adobemax146 511C PDF Files via the Web: Creating a Better Experience

10-05-2009 05:00PM #adobemax102 512 ColdFusion with Microsoft Office, SharePoint, and Exchange

10-05-2009 05:00PM #adobemax101 513 Adobe Services, SOA, and Cloud Roadmap

10-05-2009 05:00PM #adobemax155 514 Building Accessible Flex and Adobe AIR Applications

10-05-2009 05:00PM #adobemax335 515A What's Coming in Adobe AIR 2

10-05-2009 05:00PM #adobemax288 515B What's New in Flex 4

10-05-2009 05:00PM #adobemax326 518 Data-Centric Development with Flash Buider 4

10-05-2009 11:00AM #adobemax328 501BC Russell Brown@MAX

10-05-2009 11:30AM #adobemax273 153AB LiveCycle Guides "Next": A Common Data Model Applied

10-05-2009 11:30AM #adobemax29 153C What's Next in LiveCycle ES?

10-05-2009 11:30AM #adobemax295 402A Using Code to Prototype Interactive Design

10-05-2009 11:30AM #adobemax381 402B Secret Session: Flash Professional

10-05-2009 11:30AM #adobemax312 403A Multi-touch and the Flash Platform

10-05-2009 11:30AM #adobemax33 403B Design for Today's Diverse Media with Creative Suite 4 (and No Coding)

10-05-2009 11:30AM #adobemax181 404A Delivering Successful Flash Platform Projects

10-05-2009 11:30AM #adobemax291 404B Hands-on Introduction to After Effects

10-05-2009 11:30AM #adobemax31 405 Ajax for Designers

10-05-2009 11:30AM #adobemax172 406A The Future of Storytelling with Adobe Story (beta)

10-05-2009 11:30AM #adobemax235 406B Building Data-Centric Applications with Flash Builder 4 and ColdFusion 9

10-05-2009 11:30AM #adobemax194 407 Save Time on Content Updates with InContext Editing

10-05-2009 11:30AM #adobemax200 408A Flash Catalyst 101: Hands-on Lab

10-05-2009 11:30AM #adobemax369 408B Down and Dirty Tricks in Photoshop with Corey Barker

10-05-2009 11:30AM #adobemax193 409A Building Flex and Adobe AIR Service Clients 2009

10-05-2009 11:30AM #adobemax300 410 Hands-On ORM with ColdFusion 9

10-05-2009 11:30AM #adobemax96 501A The Future of Digital Publishing: Delivering News through Adobe AIR

10-05-2009 11:30AM #adobemax63 502B Test-Driven Development with Flash Builder 4

10-05-2009 11:30AM #adobemax254 503 Digital Agency Best Practices Presented by SoDA

10-05-2009 11:30AM #adobemax114 504 Kaplan Learning Evolution: Interactive eLearning Solutions

10-05-2009 11:30AM #adobemax37 505 Earning Money the Open Source Way

10-05-2009 11:30AM #adobemax292 506 Student Work and Curricular Design at RIT

10-05-2009 11:30AM #adobemax244 510 Preview: Flex for Mobile Devices

10-05-2009 11:30AM #adobemax342 511AB Flex 101: Introduction to Flex 4

10-05-2009 11:30AM #adobemax246 511C PDF: Inside and Out

10-05-2009 11:30AM #adobemax289 512 Adobe Enterprise Cloud Computing: LiveCycle Express

10-05-2009 11:30AM #adobemax293 513 Leveraging Exposed Services in ColdFusion Centaur

10-05-2009 11:30AM #adobemax243 514 Exploring ColdFusion Powered Flash and Adobe AIR

10-05-2009 11:30AM #adobemax195 515A Moving from Flex 3 to Flex 4

10-05-2009 11:30AM #adobemax34 515B The Advantages of Flex

10-05-2009 11:30AM #adobemax264 518 Learning ActionScript 3.0

10-06-2009 01:00PM #adobemax320 153AB Advanced Process Design using LiveCycle Workbench ES

10-06-2009 01:00PM #adobemax128 404B Hands-on Introduction to After Effects

10-06-2009 01:00PM #adobemax363 405 Making the Most of What's New in Flash CS4 Professional

10-06-2009 01:00PM #adobemax352 406B Building a LiveCycle Desktop on Adobe AIR

10-06-2009 01:00PM #adobemax59 407 Design to Development: Flash Catalyst to Flash Builder

10-06-2009 01:00PM #adobemax223 408A Spry Widgets and Dreamweaver CS4

10-06-2009 01:00PM #adobemax321 408B How to Visually Design and Prototype Websites

10-06-2009 01:00PM #adobemax212 409A Creating Your First HTML-Based Application for Adobe AIR with Dreamweaver CS4

10-06-2009 01:00PM #adobemax205 409B I Didn't Know Acrobat Could Do That

10-06-2009 01:00PM #adobemax122 410 Model-Driven Development with Flash Builder and LiveCycle Data Services

10-06-2009 01:00PM #adobemax110 501BC Using Your Skills in Photoshop and Illustrator to Create Content for Flash Player

10-06-2009 01:00PM #adobemax24 502A Using Flex Frameworks to Build Data-Driven Applications

10-06-2009 01:00PM #adobemax234 502B Flex and Adobe AIR Boot Camp

10-06-2009 01:00PM #adobemax218 511AB Creating Custom Components in Flex 4

10-06-2009 01:00PM #adobemax84 518 Building Extensions in Flash CS4

10-06-2009 01:30PM #adobemax302 153C Effective Form Design for Developers

10-06-2009 01:30PM #adobemax394 402A Mobile Application Development with Nokia Web Runtime

10-06-2009 01:30PM #adobemax388 402B Delivering Your Story: Online Content Creation and Cloud Publishing from HP

10-06-2009 01:30PM #adobemax402 403A Optimizing Flash Content for iPhone Applications

10-06-2009 01:30PM #adobemax382 404A May All Your Tweens Come True

10-06-2009 01:30PM #adobemax380 406A Reinventing the Driving Experience: The Tesla Model S

10-06-2009 01:30PM #adobemax177 411 Tackling Memory and Performance in Flash, Flex, and Adobe AIR

10-06-2009 01:30PM #adobemax4 501A Accessible Web Development Practices

10-06-2009 01:30PM #adobemax213 503 The Business Value of User Experience

10-06-2009 01:30PM #adobemax12 504 The Making of the MAX 2009 Creative by Vasava

10-06-2009 01:30PM #adobemax371 505 Discover How UX Sells More Apps: RIA Design Strategies for Business and Product Owners

10-06-2009 01:30PM #adobemax378 506 Flash Player Internals

10-06-2009 01:30PM #adobemax389 510 The Road to HD Online: HD Trends and New Technologies from Akamai

10-06-2009 01:30PM #adobemax266 511C Creating Workflow Tools for the Flash IDE

10-06-2009 01:30PM #adobemax360 512 Flash Builder 4 Advanced Tips and Tricks

10-06-2009 01:30PM #adobemax379 513 Multitouch Development with Flex

10-06-2009 01:30PM #adobemax75 514 Advanced Data Visualization with Flex

10-06-2009 01:30PM #adobemax284 515A Introduction to the Spark Project and FLARToolKit

10-06-2009 01:30PM #adobemax69 515B Practical ActionScript 3.0 for Flash CS3 and CS4

10-06-2009 03:00PM #adobemax160 402A InDesign CS4 Power Shortcuts

10-06-2009 03:00PM #adobemax13 402B From Sketch to Click-Through HTML Prototype with Fireworks

10-06-2009 03:00PM #adobemax57 403A Photoshop CS4: Essential Techniques and Killer Tips with Terry White

10-06-2009 03:00PM #adobemax322 403B Flash Professional, Flash Catalyst, and Flash Builder: Facts, Features, and (work)Flows

10-06-2009 03:00PM #adobemax236 404A Molding Creative Suite for Any Workflow

10-06-2009 03:00PM #adobemax383 406A Developing the Technology in the Tesla Model S

10-06-2009 03:00PM #adobemax38 411 How NOT to Code Flex

10-06-2009 03:00PM #adobemax48 501A What's New in Flash Builder 4

10-06-2009 03:00PM #adobemax168 503 Can Good Design Save the Publishing Industry?

10-06-2009 03:00PM #adobemax229 504 The Making of the MAX 2009 Creative by AKQA

10-06-2009 03:00PM #adobemax207 505 Cross-device Campaigns for Deeper Brand Engagement

10-06-2009 03:00PM #adobemax36 506 JavaScript 2.0 with Dreamweaver CS4

10-06-2009 03:00PM #adobemax208 510 Adobe Wave: Increasing the Use of your Websites and Applications

10-06-2009 03:00PM #adobemax131 511C Orange Goes Green with Digital Enrollment Contracts

10-06-2009 03:00PM #adobemax347 512 Building JEE Portlets with ColdFusion

10-06-2009 03:00PM #adobemax330 513 Ajax for Designers

10-06-2009 03:00PM #adobemax377 514 XML based FLA: The New Flash File Format

10-06-2009 03:00PM #adobemax242 515A What's New In ColdFusion 9

10-06-2009 03:00PM #adobemax351 515B Designing Applications for Desktops and Mobile Devices

10-06-2009 03:30PM #adobemax49 153AB Developing Enterprise Solutions Using Adobe Solution Accelerators

10-06-2009 03:30PM #adobemax274 404B Flash CS4 Professional for InDesign Users

10-06-2009 03:30PM #adobemax206 405 Advanced Interaction Design and Designing for Data in Flash Catalyst

10-06-2009 03:30PM #adobemax197 406B BlazeDS and LiveCycle Data Services in the Cloud

10-06-2009 03:30PM #adobemax228 407 Motion Tracking in After Effects

10-06-2009 03:30PM #adobemax237 408A Introduction to CSS using Dreamweaver CS4

10-06-2009 03:30PM #adobemax87 408B Customizing WordPress Using Dreamweaver

10-06-2009 03:30PM #adobemax364 409B I Didn't Know Acrobat Could Do That

10-06-2009 03:30PM #adobemax263 410 Creating Data-Centric Applications with Flash Builder 4 and PHP

10-06-2009 03:30PM #adobemax350 501BC How to Automate Image Enhancements with Photoshop CS4

10-06-2009 03:30PM #adobemax230 511AB Flex 101: Introduction to Flex 4

10-06-2009 03:30PM #adobemax290 518 New Flash Builder 4 WSDL and HTTP Connectors

10-06-2009 04:30PM #adobemax260 402A Integrating Adobe Tools into a Graduate Animation Program

10-06-2009 04:30PM #adobemax129 402B Prototyping and Interactive Wireframes Using Flash Catalyst

10-06-2009 04:30PM #adobemax108 403A Photoshop CS4: Hidden Gems and New Technologies

10-06-2009 04:30PM #adobemax28 403B Hot Tips and Cool Tools in Illustrator CS4

10-06-2009 04:30PM #adobemax167 404A Coding with Flash Professional and Builder

10-06-2009 04:30PM #adobemax16 406A Intro to Audio Creation and Editing with Soundbooth CS4 and Adobe Audition

10-06-2009 04:30PM #adobemax198 411 What's Coming in Adobe AIR 2

10-06-2009 04:30PM #adobemax261 501A Monetizing Premium Video Content on the Flash Platform

10-06-2009 04:30PM #adobemax269 503 Roadmap: Flash Platform Tooling and Framework

10-06-2009 04:30PM #adobemax356 504 Learn How Design Can Make Complex Concepts Clear and Provide New Roles for Designers

10-06-2009 04:30PM #adobemax22 505 Next-Generation Clinical Trial and Data Management Application

10-06-2009 04:30PM #adobemax152 506 Accessible video and SWF content for Flash

10-06-2009 04:30PM #adobemax271 510 ELIPS 3.0: Mobile Flex Builder Toolkit

10-06-2009 04:30PM #adobemax365 511C Agile and UX: An Unholy Alliance?

10-06-2009 04:30PM #adobemax225 512 InsideRIA's Battle of the Flex Frameworks Returns

10-06-2009 04:30PM #adobemax5 513 Building Accessible LiveCycle Forms

10-06-2009 04:30PM #adobemax221 514 High-Performance Real-Time Messaging with Flex and LiveCycle Data Services

10-06-2009 04:30PM #adobemax222 515A Introduction to ColdFusion ORM

10-06-2009 04:30PM #adobemax8 515B Adding Viral Distribution and Analytics to Your Applications

10-06-2009 08:30AM #adobemax249 153AB The Next Generation of RIAs in the Enterprise

10-06-2009 08:30AM #adobemax94 153C How to Architect Adobe LiveCycle ES into Your Enterprise Solutions

10-06-2009 08:30AM #adobemax139 405 InDesign CS4 In Depth

10-06-2009 08:30AM #adobemax95 406B Getting Started with ColdFusion

10-06-2009 08:30AM #adobemax308 407 Ajax for Designers

10-06-2009 08:30AM #adobemax118 408A Easy and Early Success with Flash CS4

10-06-2009 08:30AM #adobemax170 408B How to Write a Plug-in for InDesign

10-06-2009 08:30AM #adobemax82 409A Building a Scalable Interactive Video Solution Using P2P in Flash Builder

10-06-2009 08:30AM #adobemax294 409B Integrating Video Streaming into Your Enterprise

10-06-2009 08:30AM #adobemax113 410 Model-Driven Development with Flash Builder and LiveCycle Data Services

10-06-2009 08:30AM #adobemax265 501BC How to Automate Image Enhancements with Photoshop CS4

10-06-2009 08:30AM #adobemax251 502A Building Media Experiences in Flash CS4 Professional with Open Source Media Framework

10-06-2009 08:30AM #adobemax331 502B Building Standards-Based Websites in Dreamweaver

10-06-2009 08:30AM #adobemax216 511AB Flex 101: Introduction to Flex 4

10-06-2009 08:30AM #adobemax53 518 Learning ActionScript 3.0

10-06-2009 09:00AM #adobemax25 402A Adobe Evangelism: The Design End of the Code

10-06-2009 09:00AM #adobemax97 402B Flash: The Channel-Agnostic Delivery Platform

10-06-2009 09:00AM #adobemax217 403A Photoshop CS4: The Essentials of Image Enhancement for Web and Flash Designers

10-06-2009 09:00AM #adobemax241 403B New Experimental Work from Joshua Davis

10-06-2009 09:00AM #adobemax112 404A Programmatic Animations in After Effects

10-06-2009 09:00AM #adobemax54 406A Sketching Interactivity Using Flash Catalyst

10-06-2009 09:00AM #adobemax158 411 How Augmentum brought the Olympics to the world with the Flash Platform

10-06-2009 09:00AM #adobemax163 501A What's New In Flash Player

10-06-2009 09:00AM #adobemax257 503 How Social Are Your Enterprise Networks?

10-06-2009 09:00AM #adobemax376 504 Process in the Age of Digital Innovation

10-06-2009 09:00AM #adobemax78 505 Paramount's "Circle of 8": Business Case for a Multidevice Strategy

10-06-2009 09:00AM #adobemax323 506 Working with Flash Catalyst Projects in Flash Builder 4

10-06-2009 09:00AM #adobemax183 510 Developing Social Flex Apps with the Flash Collaboration Service - a Primer

10-06-2009 09:00AM #adobemax40 511C ActionScript in Acrobat: Portable RIAs and PDF Portfolios Demystified

10-06-2009 09:00AM #adobemax268 512 Building Matrix: Scaling Flex for a Large Trading Application

10-06-2009 09:00AM #adobemax361 513 ColdFusion For PHP Developers

10-06-2009 09:00AM #adobemax220 515A A Deep Dive into Flex 4 Lists and Layouts

10-06-2009 09:00AM #adobemax161 515B Things Every Flash Developer Should Know

10-07-2009 01:30PM #adobemax317 153AB LiveCycle Guides "Next": A Common Data Model Applied

10-07-2009 01:30PM #adobemax46 153C What's Next in LiveCycle ES?

10-07-2009 01:30PM #adobemax253 404B Flash CS4 Professional for InDesign Users

10-07-2009 01:30PM #adobemax280 405 Video Production for the Web using Creative Suite 4 Production Premium

10-07-2009 01:30PM #adobemax111 406B BlazeDS and LiveCycle Data Services in the Cloud

10-07-2009 01:30PM #adobemax282 407 Save Time on Content Updates with InContext Editing

10-07-2009 01:30PM #adobemax390 408A Flash Catalyst 101: Hands-on Lab

10-07-2009 01:30PM #adobemax191 408B Learn Basic Character Animation with Illustrator CS4 and After Effects CS4

10-07-2009 01:30PM #adobemax375 409A Building a Scalable Interactive Video Solution Using P2P in Flash Builder

10-07-2009 01:30PM #adobemax311 409B Integrating Video Streaming into Your Enterprise

10-07-2009 01:30PM #adobemax275 501BC Using Your Skills in Photoshop and Illustrator to Create Content for Flash Player

10-07-2009 01:30PM #adobemax115 502A Using Flex Frameworks to Build Data-Driven Applications

10-07-2009 01:30PM #adobemax105 502B Making Real-Time Data Come Alive With Flex Data Visualization

10-07-2009 01:30PM #adobemax256 510 Bootcamp: Multiscreen Development

10-07-2009 01:30PM #adobemax396 511AB Creating Custom Components in Flex 4

10-07-2009 01:30PM #adobemax391 518 Learning ActionScript 3.0

10-07-2009 02:00PM #adobemax179 402A Creating Modular Wireframes and Design Specs with Adobe InDesign CS4

10-07-2009 02:00PM #adobemax64 402B Digital Advertising Success w/ Interactive Campaign Best Practices & Flash CS4 Pro

10-07-2009 02:00PM #adobemax214 403A CSS Tips and Tricks for Web Design

10-07-2009 02:00PM #adobemax182 403B Creating Pitch Presentations and Proposals with InDesign CS4

10-07-2009 02:00PM #adobemax215 404A Flash Platform Gaming Showcase

10-07-2009 02:00PM #adobemax27 406A Best Practices in Cross-Browser Testing with Adobe BrowserLab

10-07-2009 02:00PM #adobemax17 411 Flash Builder 4 Advanced Tips and Tricks

10-07-2009 02:00PM #adobemax358 501A Creating Portable RIAs with Flex, Acrobat, and LiveCycle

10-07-2009 02:00PM #adobemax313 503 Open Screen Project: What It Is and Why You Should Care

10-07-2009 02:00PM #adobemax120 504 Roadmap: Flash Platform Servers and Services

10-07-2009 02:00PM #adobemax248 506 Killer Text in Flash with the Text Layout Framework (TLF)

10-07-2009 02:00PM #adobemax145 511C Scripting PDF: Inside the Acrobat JavaScript SDK

10-07-2009 02:00PM #adobemax68 512 Working with Flash Catalyst Projects in Flash Builder 4

10-07-2009 02:00PM #adobemax226 513 Narrowcasting Major Sporting Events Using the Adobe Flash Platform

10-07-2009 02:00PM #adobemax35 514 Integrating Spring with BlazeDS and LiveCycle Data Services

10-07-2009 02:00PM #adobemax287 515A Managing, Monitoring, and Upgrading Your ColdFusion Servers

10-07-2009 02:00PM #adobemax250 515B Adobe AIR, Flex, and Flash in the Cloud

10-07-2009 03:30PM #adobemax171 153C Effective Form Design for Developers

10-07-2009 03:30PM #adobemax156 402A Skinning JavaScript Framework Widgets in Dreamweaver

10-07-2009 03:30PM #adobemax199 402B Lessons Learned from Building an Online Photo Scrapbooking Application with Adobe AIR

10-07-2009 03:30PM #adobemax60 403B Panel Session: Combining Great Design with Technology to Engage Customers

10-07-2009 03:30PM #adobemax238 406A Creating eBook for Distribution on Sony Reader Digital Book, Kindle, and iPhone

10-07-2009 03:30PM #adobemax385 411 Making Maps with Flash

10-07-2009 03:30PM #adobemax255 501A Social Media Experiences with Flash Media and RTMFP

10-07-2009 03:30PM #adobemax133 503 SEO Secrets, Technology, and Magic Behind Flash

10-07-2009 03:30PM #adobemax305 504 Improve Customer Relationships by Deploying User-Centric Solutions

10-07-2009 03:30PM #adobemax355 505 The Making of a Superstar: Building Politico.com

10-07-2009 03:30PM #adobemax362 506 Designing and Developing for the Multiscreen Web

10-07-2009 03:30PM #adobemax21 510 Design Considerations for Contextually Aware Solutions

10-07-2009 03:30PM #adobemax348 511C Advanced ColdFusion ORM

10-07-2009 03:30PM #adobemax186 512 Leveraging JPA with BlazeDS and LiveCycle Data Services

10-07-2009 03:30PM #adobemax144 513 Ajax for Designers

10-07-2009 03:30PM #adobemax333 514 What's New in Flash Builder 4

10-07-2009 03:30PM #adobemax62 515A An Insider's Guide to ColdFusion 9

10-07-2009 03:30PM #adobemax258 515B Best Practices: Engaging Social Media and Mobile Applications

10-07-2009 04:00PM #adobemax138 153AB Advanced Process Design using LiveCycle Workbench ES

10-07-2009 04:00PM #adobemax88 404B Hands-on Introduction to After Effects

10-07-2009 04:00PM #adobemax370 405 Making the Most of What's New in Flash CS4 Professional

10-07-2009 04:00PM #adobemax398 406B Building Data-Centric Applications with Flash Builder 4 and ColdFusion 9

10-07-2009 04:00PM #adobemax136 407 Efficient Web Design Using Adobe Fireworks

10-07-2009 04:00PM #adobemax252 408A Easy and Early Success with Flash CS4

10-07-2009 04:00PM #adobemax267 408B Build a Flash Based Platformer in 90 Minutes

10-07-2009 04:00PM #adobemax192 409B Taking ColdFusion Apps Offline with Adobe AIR

10-07-2009 04:00PM #adobemax262 410 Flash CS4 Professional: Making Things Move

10-07-2009 04:00PM #adobemax185 501BC How to Automate Image Enhancements with Photoshop CS4

10-07-2009 05:00PM #adobemax43 402A Teaching the Adobe Flash Platform in Education

10-07-2009 05:00PM #adobemax58 403A Best Practices in Cross-Browser Testing with Adobe BrowserLab

10-07-2009 05:00PM #adobemax81 403B Design Websites that Grab People: Building Online Communities

10-07-2009 05:00PM #adobemax107 404A InDesign CS4 Power Shortcuts

10-07-2009 05:00PM #adobemax281 406A Learn to Rock Drupal Using Dreamweaver

10-07-2009 05:00PM #adobemax74 411 Tackling Memory and Performance in Flash, Flex, and Adobe AIR

10-07-2009 05:00PM #adobemax164 501A Flex and Adobe AIR In Government: The e-Deklaracje Desktop

10-07-2009 05:00PM #adobemax397 503 Vibes, Twitter, and Enterprise Microblogging

10-07-2009 05:00PM #adobemax316 504 Roadmap: Web Professional Tools and Services in Creative Suite

10-07-2009 05:00PM #adobemax45 505 Digital Publishing: Bravely Going Where No Publisher Has Gone Before

10-07-2009 05:00PM #adobemax98 511C Best Kept Secrets of Acrobat Revealed: Batches, Fixes, and Checks

10-07-2009 05:00PM #adobemax143 512 ColdFusion for Java Developers

10-07-2009 05:00PM #adobemax141 513 Improved Flash Remoting and Adobe AIR Integration in ColdFusion 9

10-07-2009 05:00PM #adobemax327 514 Advanced ColdFusion Caching Strategies

10-07-2009 05:00PM #adobemax372 515A InsideRIA's Secrets of the Best Rich Internet Apps of 2009 (So Far)

10-07-2009 05:00PM #adobemax245 515B Interactive Live Video Experiences

10-07-2009 09:00AM #adobemax134 153AB Developing Applications with LiveCycle Workbench ES Next

10-07-2009 09:00AM #adobemax343 153C How to Architect Adobe LiveCycle ES into Your Enterprise Solutions

10-07-2009 09:00AM #adobemax121 404B Creating Rich Interactive Documents with InDesign CS4

10-07-2009 09:00AM #adobemax92 405 Making the Most of What's New in Flash CS4 Professional

10-07-2009 09:00AM #adobemax344 406B Getting Started with ColdFusion

10-07-2009 09:00AM #adobemax239 407 Design to Development: Flash Catalyst to Flash Builder

10-07-2009 09:00AM #adobemax176 408A Customizing WordPress Using Dreamweaver

10-07-2009 09:00AM #adobemax309 408B How to Visually Design and Prototype Websites

10-07-2009 09:00AM #adobemax44 409B Taking ColdFusion Apps Offline with Adobe AIR

10-07-2009 09:00AM #adobemax184 410 Creating Data-Centric Applications with Flash Builder 4 and PHP

10-07-2009 09:00AM #adobemax329 501BC Using Your Skills in Photoshop and Illustrator to Create Content for Flash Player

10-07-2009 09:00AM #adobemax276 502A Real-Time Collaboration Deep Dive: Using Adobe Flash Collaboration Service

10-07-2009 09:00AM #adobemax338 511AB Creating Custom Components in Flex 4

10-07-2009 09:00AM #adobemax126 518 Integrating BlazeDS and ColdFusion

10-07-2009 09:30AM #adobemax227 402A Flash for the Digital Home: Flash on TV!

10-07-2009 09:30AM #adobemax76 402B Making Web Video Searchable Using Creative Suite 4 Production Premium

10-07-2009 09:30AM #adobemax400 402B Omniture and Adobe: Measuring the Value of Your RIA Applications

10-07-2009 09:30AM #adobemax386 403A From Zero to Guitar Hero® in Six Weeks

10-07-2009 09:30AM #adobemax353 403B Building Great Games with Flash

10-07-2009 09:30AM #adobemax354 404A Repurpose Assets to Mock Up a Standards-Based Website with Fireworks

10-07-2009 09:30AM #adobemax299 406A How to Create Vector Portraits with Illustrator CS4

10-07-2009 09:30AM #adobemax319 411 Augmented Reality within Flash Player

10-07-2009 09:30AM #adobemax165 501A Building Flex Collaboration Components

10-07-2009 09:30AM #adobemax374 503 RIA Uses in Education: Working Smarter, Not Harder

10-07-2009 09:30AM #adobemax283 504 Making Flash and Adobe AIR Applications Social with MySpace

10-07-2009 09:30AM #adobemax9 505 Enterprise Apps That Work the Way People Work

10-07-2009 09:30AM #adobemax20 506 What's New In ColdFusion 9

10-07-2009 09:30AM #adobemax159 511C Secret Session: Flash

10-07-2009 09:30AM #adobemax162 512 Document-Driven Applications: ColdFusion And PDF

10-07-2009 09:30AM #adobemax149 513 Experiences Across Multiple Screens

10-07-2009 09:30AM #adobemax26 514 Introduction to BlazeDS and LiveCycle Data Services

10-07-2009 09:30AM #adobemax278 515A Testing and Debugging with Flash Builder 4

10-07-2009 09:30AM #adobemax79 515B Wow Your Audience with Multimedia PDF Documents

10-07-2009 11:00AM #adobemax357 153AB Developing Enterprise Solutions Using Adobe Solution Accelerators

10-07-2009 11:00AM #adobemax318 153C LiveCycle Community Resources Uncovered

10-07-2009 11:00AM #adobemax401 402A Optimizing Flash Content for iPhone Applications

10-07-2009 11:00AM #adobemax116 402B MegaPhone: Your Phone is Your Controller

10-07-2009 11:00AM #adobemax142 403A Hot Tips and Cool Tools in Illustrator CS4

10-07-2009 11:00AM #adobemax39 403B Building Browser-Based Casual MMOs

10-07-2009 11:00AM #adobemax106 404A Creative Suite 4 Evangelists' Shootout

10-07-2009 11:00AM #adobemax50 405 Video Production for the Web using Creative Suite 4 Production Premium

10-07-2009 11:00AM #adobemax297 406B Building Data-Centric Applications with Flash Builder 4 and ColdFusion 9

10-07-2009 11:00AM #adobemax119 407 Efficient Web Design Using Adobe Fireworks

10-07-2009 11:00AM #adobemax157 408A Flash Catalyst 101: Hands-on Lab

10-07-2009 11:00AM #adobemax367 408B Down and Dirty Tricks in Photoshop with Corey Barker

10-07-2009 11:00AM #adobemax2 409A Creating Your First HTML-Based Application for Adobe AIR with Dreamweaver CS4

10-07-2009 11:00AM #adobemax153 409B I Didn't Know Acrobat Could Do That

10-07-2009 11:00AM #adobemax89 410 Flash CS4 Professional: Making Things Move

10-07-2009 11:00AM #adobemax173 411 MLB.com: Round the Bases with Live Online Video

10-07-2009 11:00AM #adobemax72 501A Building Mobile Applications with Flash Professional

10-07-2009 11:00AM #adobemax67 502A Install, Develop, and Debug Your First Application with ColdFusion Builder

10-07-2009 11:00AM #adobemax314 503 Bridging Design and Development in Higher Education Curriculum

10-07-2009 11:00AM #adobemax93 504 Harnessing the Value of User-Centric Applications

10-07-2009 11:00AM #adobemax209 505 Reaching Users on Social Networks and Mobile Devices

10-07-2009 11:00AM #adobemax332 506 Introduction to Adobe's Open Source Media Framework

10-07-2009 11:00AM #adobemax277 510 Model-Driven Development Using Flash Builder 4 and LiveCycle Data Services ES

10-07-2009 11:00AM #adobemax150 511AB Creating Custom Components in Flex 4

10-07-2009 11:00AM #adobemax7 511C Making the Most of ColdFusion and LiveCycle ES

10-07-2009 11:00AM #adobemax80 512 ColdFusion 9 Ajax and User Interface Controls with jQuery

10-07-2009 11:00AM #adobemax135 513 HD Video Experiences on the Web

10-07-2009 11:00AM #adobemax298 514 Creating Real-Time Social Applications with Flex and Flash Collaboration Service

10-07-2009 11:00AM #adobemax196 515A A Deep Dive into Ten Innovative Projects for Flash

10-07-2009 11:00AM #adobemax103 515B Moving from Flex 3 to Flex 4

10-07-2009 11:00AM #adobemax259 518 Gaia Framework for Adobe Flash: Revolutionizing Your Workflow

Preview James Cameron's Avatar at Adobe MAX

The MAX live audience will get a 20+ minute preview of James Cameron's new movie Avatar launching in Dec. Adobe's Creative Suite was used extensively in the pre and post production of the film and we will have some special guests at the keynote as well. We have 4000 pairs of 3d glasses ready and the largest production screen in North America on hand to help make this preview one to remember.

Adobe MAX is about breaking boundaries in media and creating great user experiences and Avatar is a perfect fit.

See you at MAX!

Ted :)

Deutsche Telekom presenting at Envision session

Wanted to make sure folks heard about an Envision track session in the LiveCycle camp that will happen this year. The session is entitled "Harnessing the Value of User-Centric Applications", and will be hosted by John Knightly, VP at Adobe.

I'm personally excited about this session because our customer Deutsche Telekom will be presenting. I encourge you to attend and see how Deutsche Telekom is using Flex and Adobe LiveCycle in combination with its enterprise systems to streamline and improve HR communications with over 100,000 employees and retirees. Learn about Adobe’s vision for user-centric computing and see an in-depth demonstration that illustrates how the Flash Platform and LiveCycle ES2 together improve customer experience and employee productivity.

MAX Party = MAX Bash

Imagine having the hottest, newest entertainment complex in LA as your exclusive playground. This year's MAX Bash will be taking place at L.A. LIVE--the ultimate entertainment campus located in the center of the entertainment capital of the world. It is the premiere destination for dining, music, sports, and events offering an experience like no other. True entertainment is all about being center stage and this year's event will start at the center of it all--Nokia Plaza. Serving as the hub for the evening, the plaza will offer entertainment throughout the night under the stars and gigantic LED screen displays. From Nokia Plaza, you will be able to explore four unique venues offering something for everyone.

The GRAMMY Museum pays tribute to music's rich cultural history by exploring and celebrating the enduring legacies of all forms of music--the creative process, the art and technology of the recording process and the history of the premier recognition of excellence in recorded music. You won't want to miss Michael Jackson's outfits on display , or experience first-hand the challenge and satisfaction of making great music in touch-screen, interactive studios that take you inside a real recording process. This one-of-a-kind experience is engaging, educational, celebratory and inspirational.

Lucky Strike Lanes & Lounge blends bowling with a sleek atmosphere featuring music, lights and electronic art shows. There are 18 state-of-the-art lanes, a modern bar and lounge and pool tables to boot. Socks and shoes included!

Dubbed "The House of Blues for Latin music", the Conga Room is the quintessential club experience. Designed by the award-winning Belzberg Architects, The Conga room is a contemporary space that reflects the vibrant energies of Barcelona and Mexico City. It is designed to pay homage to Latino culture with a digital mural and a sculpture created by artist and Film Director, Sergio Arau. Take your turn at learning a few dances-- from salsa and tango to regional steps from around the world--or relax in the various lounges and enjoy the music and incredible surroundings.

Looking for the ultimate sports viewing environment or wanting to test your skills in interactive games and attractions? Then ESPN Zone is the place for you! Over 100 TV screens, arcade sports simulators and video games await you. Unlimited play cards will be distributed to all guests. Cards valid for Tuesday night only.

Labels: Adobe MAX, adobe max 2009, MAX Bash, Party

Open == Community

Open is driven by community. Community enables open. These are absolutes in any discussion of openness, be it standards or open source.

During MAX this year Peter Elst will be presenting on the Adobe communities around openness.

I've had a chance to see his draft presentation. And I learned things I didn't know, understand the reach and range of our communities better, and honestly, can't wait for a chance to hear what he's going to add during the talk.

So, make sure to attend Peter's session. and, from the description "Walk away with all the information you need to get involved and share your knowledge, network with fellows and make your life easier. "

Because, Community Matters.

Suggest A MAX 2009 BOF

MAX 2009 is just a few weeks away, and we're now accepting Birds-of-a-Feather (BOF) submissions. As noted previously, this year we're holding the BOFs at lunch time on all 3 days, so we have lots of slots available. If you have an idea for a BOF, let us know.

Labels: Adobe MAX, Birds of a Feather, BOF, MAX2009

Fireworks CS4 at MAX 2009

Fireworks CS4 will be featured in several sessions at MAX this year. Whether you’re already a Fireworks user, or someone who’s just curious about it, come learn from some leading experts why Fireworks CS4 is their tool of choice for designing and prototyping for the web or any device.

We’re also going to be using some twitter hashtags for MAX. For anything general purpose about MAX, use #adobemax. For Fireworks at MAX, use #maxfw. For general tweeting on Fireworks, #Fireworks is the hashtag that is in popular use.

From Sketch to Click-Through HTML Prototype with Fireworks
Presenter: David Hogue
Learn a straightforward process for developing prototypes. Starting with a whiteboard sketch, learn how Fireworks can take a design from concept to wireframe. Then create a functional, click-through prototype from the wireframes to simulate the online experience.

How to Visually Design and Prototype Websites (Bring Your Own Laptop Lab)
Presenter: David Hogue
Learn how to plan a web page structure and think deliberately about the design and layout of the content. This lab will teach you how to use Fireworks to plan, organize, and visually design web pages that can be exported as CSS and HTML for your developer. You'll be able to define the design of your site in much more detail, and the fidelity of your work will be maintained once you hand it off to your developer.

Efficient Web Design Using Adobe Fireworks
Presenter: Jim Babbage
Learn the techniques employed by advanced Fireworks users to quickly design and mock up web pages or complete websites. This hands-on lab is presented by Jim Babbage, author of "Adobe Fireworks CS4 How-Tos: 100 Essential Techniques” and "Adobe Fireworks CS4 Classroom in a Book."

Repurpose Assets to Mock Up a Standards-Based Website with Fireworks
Presenter: Jim Babbage
Learn to leverage existing Adobe Photoshop and Illustrator assets in Fireworks to mock up web pages or complete websites. Optimize images for the web and export a design as CSS. This session is for print designers who want to take their design skills to the web.

Design for More Media with Creative Suite 4 Design Premium
Presenter: Patti Sokol
Learn how to prepare content for a wide variety of media — print, web, interactive, and mobile — using Creative Suite 4 Design Premium. Polish your Illustrator CS4 and Photoshop CS4 skills with practical techniques that will save time and enhance your creative work. Discover tips for designing professional pages more efficiently in InDesign CS4; working in Fireworks CS4, Dreamweaver CS4, and Flash CS4 Professional; and incorporating Acrobat 9 Pro. Learn how to move content across media more efficiently. Requires a working knowledge of InDesign, Photoshop, and Illustrator. Familiarity with Dreamweaver and Flash a plus.

Creating Rich Media Websites with Adobe Creative Suite 4 Web Premium
Presenter: Chris Converse
Expand your web design skills with Adobe Creative Suite 4 Web Premium. Learn valuable techniques for preparing web graphics in Photoshop and Illustrator, prototyping websites in Fireworks, and building standards-based dynamic websites in Dreamweaver using Spry. Enhance video with Photoshop Extended, design and heal audio with Soundbooth, and animate Illustrator assets with Flash Professional. Learn to add sound and video to your Flash projects, and test content for mobile devices with Adobe Device Central. By the end of this session, you'll know dozens of usable, practical techniques.

About Jim Babbage: Jim Babbage has written two books Fireworks CS4: Fireworks CS4 How-To's and the Fireworks CS4 Classroom in a book. He teaches imaging, Web design, and photography in Toronto at Centennial College's Centre for Communication, Media, and Design and at Humber College's Digital Imaging Training Centre. He is also a creative partner/co-owner of NewMedia Services, a communications company. Jim is a frequent contributor of articles on Fireworks, Dreamweaver, Photoshop, and other general web topics to the Community MX Web site and has presented at Adobe MAX as well as several other conferences.

About Chris Converse: Chris Converse is a graphic designer and multimedia developer specializing in web design and development, interactive media, print, motion graphics, and CD-ROMs. Chris is cofounder of Codify Design Studio (codifydesign.com), which specializes in both graphic design and the technologies that make the design happen across media. Codify standardizes on many Adobe technologies, from developing rich-media PDF files that leverage dynamic Flash applications, to Ajax-based web solutions built on Adobe's Spry framework.

About David Hogue: Dave Hogue is director of information design and usability at Fluid in San Francisco. With 12 years experience in interface design, he combines his skills as an information designer and applied psychologist to bring insight into user behavior and expectations. Clients include Design Within Reach, The North Face, Reebok, Charles Schwab, Wells Fargo, Timberland, and Sanrio. Dave has faculty appointments at San Francisco State University (Multimedia Studies) and Golden Gate University (Psychology.) He is also a co-manager of Fire On The Bay, the largest Fireworks User Group, is active in Adobe communities, and is regularly invited to speak at or conduct seminars and training sessions.

About Patty Sokol: Patti D. Sokol is the president and chief instructor of Sokol Consulting, Inc. An Adobe Certified Instructor for Acrobat, InDesign, Illustrator, and Photoshop, she spends most of her time teaching people how to use Adobe’s coolest products. Experienced at working with everyone from novices to experts, Patti’s clear explanations make it easy for you to learn the skills you need to get the job done!

Bruce Bowman
Fireworks product manager
twitter: @brucebowman

MAX sessions on WordPress, Drupal and other Web CMS'

This year at MAX, we’re introducing a new camp to cover topics related to the Web CMS space. We’ve lined up some great sessions and speakers, and will be covering several Web CMS’ such as WordPress, Drupal, Joomla!, Adobe’s InContext Editing, and more. Come to these sessions to learn which CMS might be right for you, and how easy it is to start publishing content. You’ll also lean how you can use the Adobe Creative Suite tools to customize your CMS sites, and make the process easier and more efficient.

There is still time to catch the early bird pricing, so sign up and register now!

Exploring Web Content Management Systems from a Designer's Perspective
Presenter: Luke Kilpatrick
Watch an expert guide you through a selection of today's popular web content management systems and learn which one is right for you. This session will include detailed demonstrations of WordPress, Drupal, and the Adobe InContext Editing service in action, covering installation and publishing.

Customizing WordPress Using Dreamweaver (Bring Your Own Laptop Lab)
Presenter: Luke Kilpatrick
Learn how to install WordPress, a blog-based web content management system, and publish your first pages. You'll be guided through common designer workflows using WordPress and learn how to customize WordPress templates. When this lab is complete, you'll be able to take your new skills back to work and be more productive.

Learn to Rock Drupal Using Dreamweaver
Presenter: Chris Charlton
Explore the functionality of Drupal from a designer's perspective while learning about the most common workflows. Learn how to integrate Drupal with Dreamweaver and how to use Creative Suite 4 Web Premium to customize Drupal theme templates.

Customizing Drupal Using Dreamweaver (Bring Your Own Laptop Lab)
Presenter: Chris Charlton
Learn how to install Drupal, a robust, full-featured web content management system, and publish your first pages. You'll be guided through common designer workflows using Drupal and learn how to customize Drupal theme templates. When this lab is complete, you'll be able to take your new skills back to work and be more productive.

About Chris Charlton: Chris Charlton keeps the Drupal vibe pumping in the Los Angeles area. Creator of the first Drupal extension for Dreamweaver, Chris actually comes from the Adobe realm through Flash/Flex/AIR. Manager of L.A. AIR and L.A. Drupal, Chris organizes popular events for learning and networking. A true evangelist, Chris has been involved with tech communities for a long time, helping with L.A. Flash for years. Chris is also an author of the first Drupal + Flex book in 2007, titled Advanced Flex Application Development: Building Rich Media X. Check out Chris' Dreamweaver extensions & Drupal AIR application online at http://xtnd.us

About Luke Kilpatrick: Luke Kilpatrick has been building and designing leading edge web sites since 1996. Blogging since 2006 on his own wordpress blog, he has helped setup and customize WordPress to serve the needs of many users and companies. Working with a diverse range of companies such as Kohler, Tripp-lite, Broadchoice, Design within Reach, and ODA has given Luke a well rounded view of many industries businesses and how CMS powered websites and applications can meet their needs. Luke is also the current manager of Fire On The Bay, the largest Adobe Fireworks user group.

See you at MAX!

Bruce Bowman
MAX 2009 Web CMS camp manager and Fireworks product manager

Labels: MAX09 AdobeMAX WebCMS CMS Drupal WordPress Dreamweaver

Check Out The Cool New MAX 2009 Widget

Try this cool new MAX 2009 widget, and you could win free admission to MAX. Click the ? icon at the top right of the widget for details.

Labels: Adobe MAX, MAX2009, Widget

Open @ Adobe Max 2009

This year at Adobe Max we'll have some sessions on open source and open initiatives.

First, Peter Elst will be presenting "Community Matters". adobe is deeply engaged with the community, and Peter will help introduce to all the pieces where you can engage with Adobe. Leave this session with the information you need to share your knowledge, gain continual new insights and in general, make your life easier.

Piotr Walczyszyn will talk about building the e-Deklaracje desktop, a look into how Flex and AIR work in providing open government tools. As a develop session, Piotr will delve into the actual construction of the power of Poland's new e-government desktop AIR application

Dave McAllister will delve into the ways to make money through open source, including buisness models and things to consider. Adobe is constantly releasing technology into open source, let's talk about what and how you can use that to build your value.

Finally, from one of the best sies around for all things political, Ryan Mannion will discuss the creation of the superstar site, Politico.com. In five weeks, Ryan and team created the site that still is the one-stop shop for political happening. Don't miss the chance to hear Ryan's view of working with technologies to build Politico.com.

Labels: adobe max 2009, AIR, community, e-government, Flex, Open source, Open standards

MAX sessons on Flex, SOA and LiveCycle

MAX will provide a number of great training sessions on Flash Builder, Flex, SOA and LiveCycle Services that you should check out. Here are a few to note:

Pre-Conference Track - Training

Using Data Services to Power Flex Applications (Christophe Coenraets)

Developer Track - Flex & LiveCycle Data Services

High-Performance Real-time Messaging with Flex and LiveCycle Data Services (Session with Seth Hodgson)
Introduction to BlazeDS and LiveCycle Data Services (Session with James Ward)
Model-driven Development with Flash Builder and LiveCycle Data Services (LAB with Dean Harmon and Tom Jordahl)
Integrating Spring with BlazeDS and LiveCycle Data Services (Session with Jeremy Grelle)
BlazeDS and LiveCycle Data Services in the Cloud (Lab with Mihai Corlan)

Developer Track - Services and SOA

LiveCycle ES for Service Orchestration (Lab with Rob in der Maur)
Building AIR LiveCycle Desktop (Lab with Sven Claar)
LiveCycle ES for Java Developers (BYOL with Duane Nickull, Greg Wilson, Marcel Boucher)
Enterprise Cloud Computing: LiveCycle Express (Session with David Tompkins)
Adobe Services, SOA, and Cloud Roadmap (Session with Bill Shapiro)
Building Accessible LiveCycle Forms (Session with Charlie Pike)

Don't forget, MAX 2009 discounted early bird pricing closes in 9 days!

Flash Collaboration Service : Gearing Up for MAX

Want to do real-time presence, P2P audio/video, file sharing, and multi-user collaboration, from the comfort of your Flash and Flex apps, with no need to do your own hosting for it? You might want to check this out :

That special MAX feeling is in the air, and the Adobe Flash Collaboration Service (AFCS) team is getting ready to jump into the monkey cage yet again. We're working like crazy on a few different fronts:

getting some announcements ready (cough$)
working with some customers to have them show off what they've built
planning a variety of MAX sessions to help devs learn more about AFCS.

Here's a breakdown of sessions we're doing - in order from easiest to more hardcore :

“Developing Social Flex Apps with the Flash Collaboration Service - a Primer” - I’m taking this one on, and it’s around teaching basic concepts, influencing decision-makers, and possibly showcasing some customers. You'll get an idea of how to get signed up and started with the service, how you can take your app commercial, and a tour of the general architecture. Great for those just getting started.
“Creating Real-Time Social Applications with Flex and Flash Collaboration Service”. The esteemed Kevin Hoyt is taking this one, and it's meant as an intermediate-level, code-centric look at full apps. We're going to focus on a few inspirational apps, and break down the thought processes in building them.
“Building Flex Collaboration Components”. Mr Ryan Stewart, of Interwebs fame, is presenting this one. This will be focused on devs making their own AFCS components. Don't like our Chat Pod? Make your own! Good for folks already comfortable with the Flex Component life-cycle, into modularity, and who want to understand the component model involved in our real-time framework.
“Real-Time Collaboration Deep Dive: Using Adobe Flash Collaboration Service”. I'm also doing this one - This is a Bring-Your-Own-Laptop for the most hardcore, people looking to do deep server integration with their AFCS apps. I’ll be covering external authentication with your user databases, Server-to-Server APIs, and the full range of integration options from both the client and server. This one's an hour and a half, and will really show the power of AFCS, as you'll come out of it with your own app working against the cloud.

Lots of exciting stuff! Sign up and register for these sessions, space is always limited.

ColdFusion 9 Sessions At MAX 2009

With ColdFusion 9 in public beta, we're dedicating quite a few MAX 2009 sessions to the subject this year. Here are some CF9 sessions that you should be aware of:

ColdFusion Product Manager Adam Lehman is presenting a high-level What's New In ColdFusion 9 session.

ColdFusion Engineering Manager Hemant Khandelwal presents a detailed look at ColdFusion 9's internals (and focuses on lots of lesser known goodies) in An Insider's Guide to ColdFusion 9 Hemant presented a version of this one at CFUnited recently, and it was one of the most popular and best attended sessions there.

Adobe Platform Evangelist Terry Ryan is presenting a session on using ColdFusion with Microsoft Office, SharePoint, and Exchange.

ColdFusion Jedi Master Ray Camden is presenting an Introduction to ColdFusion ORM, and ColdFusion engineering team member Rupesh Kumar is presenting a follow-on session on Advanced ColdFusion ORM. Adam Lehman is also teaching a hands-on lab on the subject entitled Hands-On ORM with ColdFusion 9. Yep, three sessions on this one, it's that important.

ColdFusion engineering team member Rakshith Naresh covers ColdFusion 9's new AIR integration (including the online/offline support) in Building Offline Applications with ColdFusion 9 and Adobe AIR. Simon Slooten also covers this important topic in his hands-on lab Taking ColdFusion Apps Offline with Adobe AIR.

Rob Brooks-Bilson explains the new ColdFusion 9 caching options in Advanced ColdFusion Caching Strategies.

Terry Ryan explains ColdFusion's new exposed services layer in Leveraging Exposed Services in ColdFusion 9.

Pete Freitag will discuss the new portal integration options in his session Building JEE Portlets with ColdFusion.

ColdFusion engineering team member Praveen Gupta will cover upgrading to ColdFusion 9, as well a the new ColdFusion 9 server management features in Managing, Monitoring, and Upgrading Your ColdFusion Servers.

And there are lost of other ColdFusion related sessions, too!

Oh, and by the way, MAX 2009 discounted early bird pricing closes in 11 days!

Labels: Adobe MAX, ColdFusion, MAX2009, Sessions

Sessions and Labs focused on LiveCycle ES

For those interested in getting a summary of the training, sessions and labs focused on LiveCycle, here’s a compiled listing. I’ve broken down by track and type, and included the speaker(s).

Pre-Conference Track - Training

LiveCycle ES: Building Rich Engaging Applications (Gary Thain)

Developer Track - Sessions

What’s Next in LiveCycle ES (Marcel Boucher)
Effective Form Design for Developers (Angie Okamoto)
How to Architect Adobe LiveCycle ES into your Enterprise Solutions (Danny Saikaly)
Developing for Information Assurance with LiveCycle ES (Jonathan Herbach)
LiveCycle Community Resources Uncovered (Marc Eaman)
Understanding the Building Blocks of Adobe’s Solution Accelerator Program (Ashish Agrawal)
Building Accessible LiveCycle Forms (Charlie Pike)
Enterprise Cloud Computing: LiveCycle Express (David Tompkins)
Adobe Services, SOA, and Cloud Roadmap (Bill Shapiro)

Developer Track - Labs

LiveCycle ES Workbench Next (Valerie Snider-Lynch)
The Next Generation of RIAs in the Enterprise (Mike Hodgson, Matthias Zeller)
Advanced Process Design using LiveCycle Workbench ES (Jasmin Charbonneau)
LiveCycle Guides “Next”: A Common Data Model Applied (Jim Leask)
Developing Enterprise Solutions using Adobe Solution Accelerators (Stefan Cameron, Ankur Pathela, Ashish Vashisht)
LiveCycle ES for Service Orchestration (Rob in der Maur)
Building AIR LiveCycle Desktop (Sven Claar)

Developer Track - BYOL

LiveCycle ES for Java Developers (Duane Nickull, Greg Wilson, Marcel Boucher)

Envision Track – Sessions

Harnessing the Value of User-Centric Applications (John Knightly, Anthony Franco)
Enterprise Applications That Work The Way People Work (Bryant Macy)
Next-Generation Clinical Trial and Data Management Application, (Melonie Warfel, Patti Ward)
Building Enterprise RIAs with Flex, AIR integrated with LiveCycle ES (Sydney Sloan, Helmut Nachbauer)
Improve Customer Relationships by Deploying User-Centric Solutions (Dan Erbland, Marty Carreras, Jaco Van Eeden)

More details can be found in the MAX session catalog.

Many sessions and labs will repeat, so please plan accordingly so you can get the best bang for your buck.

Dan

LiveCycle@MAX Bundle

You may have heard that we are really increasing our focus on delivering LiveCycle ES focused content and activities at MAX this year. As part of this focus, we wanted to introduce a new promotion this year, to help package up the LiveCycle training and access to MAX sessions at a discounted price for you.

The LiveCycle@MAX bundle combines 1.5 days of introductory pre-conference training on LiveCycle ES (October 3 – 4), with a full conference pass to MAX 2009 (October 5 – 7). The preconference lab, "LiveCycle ES: Building Rich Engaging Applications," is an essential introduction to developing user-centric applications with LiveCycle ES. We strongly recommend this training to those new to LiveCycle ES, or those who would like a refresher, in order to get the most value out of the more advanced LiveCycle topics that will be presented during the MAX event.

Click on the title link to get more information.

Decipher HTML and Ajax @ MAX

WordPress, Drupal, Ajax, CSS -- These are all terms that HTML code junkies know well. But what about us mortals? Well, Adobe MAX is here to help -- and we have sessions and labs specifically aimed at giving you everything you need to design, build and understand how it all works. Here are some sessions that can really help:

"A Designer's Guide to Deciphering the Web" - Presented by Chris Converse, this beginner session will give you the confidence to start communicating better with your clients and your new web developer best friends about everything "web".

"Customizing WordPress Using Dreamweaver" and "Customizing Drupal Using Dreamweaver" - WordPress and Drupal are two of the most popular ways to create web sites that are fast to build, easy to maintain, and can be extended in tons of different ways. Customizing the design of them can be a bit tricky though. Well Luke Kilpatrick and Chris Charlton will walk you through how to install , customize, and maintain your sites using these engines -- all using your own laptop, so you can take it with you!

"Ajax for Designers" - Greg Rewis walks you through how to work with Ajax toolkits like Spry, jQuery, YUI and others and work with them inside Dreamweaver CS4. Greg will help keep the jargon away, and show you how to tame Ajax and be successful.

And for the adventurous...

"Getting Started with ColdFusion" -- Josh Adams and Kiran Sakhare will walk you through how to use your existing HTML and CSS skills and make your websites talk with live data. This beginner session will introduce what is considered one of the easiest programming languages to learn, and demonstrate how fast you can create cool web sites without breaking a sweat.

So if you live and breath HTML, Ajax, Dreamweaver and ColdFusion, or wish you did -- MAX 2009 is the place to be.

So join us and I'll see you there!

Doug

Labels: Ajax, ColdFusion, CSS, Dreamweaver, Drupal, WordPress

LiveCycle at MAX 2009

When MAX 2008 ended last year, I did the normal post-mortem conference interviews with a few customers, some partners, and a few developer buddies that I had met in previous outings, to get their feedback and make a plan for improvements in 2009. To my surprise, one common question kept coming up in the conversations – where the heck was LiveCycle? It seemed that there was a ton of interest for LiveCycle at MAX, and we didn’t deliver enough content or value for those attending to take serious notice. Wow – didn’t see that coming. MAX wasn’t the typical LiveCycle-geared conference, or at least that’s what I thought.

Well, this will not be the case for MAX 2009.

This year, you will have the opportunity to participate in dedicated LiveCycle ES sessions and labs, which I hope will exceed your expectations. We will have two dedicated rooms for our Develop sessions and labs, and you will hear all about the latest developments in LiveCycle ES from subject matter experts. You will also have the opportunity to attend a number of Envision sessions where you will hear from customers and partners as they highlight their experience and show case their solutions using the Adobe platform. All of these labs and sessions have been posted to the online Session Catalog, and you can find them by filtering by product, and selecting ‘LiveCycle ES’.

We will also have a number of activities for 1-on-1 discussions, to ensure we get to hear directly from our Enterprise customers and help set-up networking opportunities for you, via the Meet the LiveCycle Community event and a number of Birds of a Feather sessions. As more details are put together on the activities, I will post.

As another blogger posted – MAX, it ain’t just for Flash programmers anymore! – so, you LiveCycle folks are now in the know and can expect to be wow’d at MAX 2009.

Labels: adobe max 2009, LiveCycle

Getting to Adobe MAX 2009 on a budget. Get a $400 discount!

Can you believe that Adobe MAX 2009 is only 10 weeks away!? Now would be a perfect time to start planning your trip. Since we are still stuck in these grim economic times, I thought it was a good idea to give you some tips on how and where to find the best prices for your MAX tickets, flights and hotels.

MAX TICKETS
If you get your MAX ticket before August 31st, you can benefit from the early bird pricing. A full conference ticket will cost you $1295 or €907. That's a $200 discount on the regular pricing! That includes lunch on all conference days, access to all keynotes and evening events and access to all breakout sessions and labs. Traveling alone is no fun so there's also a group discount. If you travel in a group of three or more, your registration price per pass is only $1095 or €767.

If you're in the US, you can get $400 off the regular price when you purchase one of the listed products from the Adobe Store. This offer is only valid in the US but for since we're all friends here, I think I can do something special. If you're not in the US, you can use promo code EMA931(restrictions apply*) to get a $400 discount on the regular pricing. Your MAX ticket will then cost $1095 or €767. Register here!

FLIGHTS
Finding an affordable flight is all about timing. If you book your flight well in advance, the flight will be cheaper. Generally if you also include a weekend stay, the price of your flight gets a lot cheaper. In case of MAX, I would suggest flying over on Friday October 2nd. Spending the extra days in the hotel is in most cases cheaper than the extra cost on the flight. Also check with your local travel agent. They may have a promotion for a certain airline. And also shop around! I've just checked some routes from Europe to Los Angeles and you can get a flight today for as little as €350. Which reminds me that I should probably book my flight as well ;-)

HOTEL
There are a ton of motels and hotels in the greater Los Angeles area and if you're not picky, you can even find a place to stay for as little as €14 a night. There really is a lot of choice in LA and I'm sure you can easily find a place to stay in your budget range. You can find a decent hotel starting at €50/$70 a night. For hotels near the venue, check out this Google Maps link. If you don't mind a little drive in the morning, you should also check hotels a little further away from the venue. But beware that LA traffic can be brutal in the morning and evenings.

CAR RENTAL
Renting a car is not a bad idea. Los Angeles is huge and public transportation can be a bit challenging. If you are going to rent a car, make sure you shop around! Compare the prices from different companies and also check with your local travel agent. They usually have even better prices than what you can get online.

If you do rent a car, make sure you also do some sightseeing. Meet up with some of your friends and colleagues to share the milage and do a little road-trip. I can really recommend going to Santa Monica and/or Venice beach.

If you want to do some shopping for some cool attire, head on down to Melrose Avenue (between Fairfax and La Brea). If you're done shopping, get yourself a cookies and cream milkshake at Johnny Rockets on the corner of Melrose and Gardner. Make sure you sit outside so you can watch the people walk by and maybe you'll even spot a celeb ;-)

I can also recommend doing some shopping at Farmers Market. Whether you want to shop for some fresh fruit, hot sauce, get some goodies at an Apple store or get a new Taschen book, Farmers Market has it all.

If this is your first time in LA, you have to walk Hollywood Boulevard and get a photo of your favorite celeb's star on the walk of fame. But know that that will only keep you busy for about half an hour.

WHERE TO FIND THE BEST DEALS
I've recently discovered Momondo.com. This Danish startup finds the best travel deals for you and displays them in a nice uncluttered interface. Not sure if this is the cheapest flight available for that period? Then click on the price calendar to see if there are any cheaper flights. It will also find the best deals for hotels and car rentals. I've already mentioned it before in this post but also check with your local travel agent. You never know if they have a promotion for LA if you don't ask.

DISCLAIMER: Please note that Euro pricing is provided for information only. Exchange rates calculated with Google on July 28th 2009. Also read Google's disclaimer.

* Offer good for new Adobe MAX 2009 registrants only. Offer good for Adobe MAX 2009 full conference pass registration only. Offer cannot be combined with any other offer, package or registration code. Offer expires at 11:59pm PST on October 4, 2009. Offer is not transferable and valid only for intended recipient. Void where prohibited. Terms and conditions for Adobe MAX registrations will also apply.

Labels: Adobe MAX, adobe max 2009, discount, los angeles, MAX2009, promocode

Creative Suite Developers at MAX

I've heard from a bunch of Creative Suite Developers that MAX isn't designed for them. The perception is that it's just a bunch of Flash junkies talking about Actionscript - except for the sessions on Cold Fusion.

What these folks are overlooking is that the Adobe/Macromedia merger is really starting to gel. Flash is a really interesting runtime - especially when you de-couple it from the standard web browser. AIR was the first instance of this happening, but as those of you who attended the Creative Suite Developer Summit already know, we're leveraging that runtime inside of the Creative Suite as well.

We're working towards a development environment that encourages write-once-run-in-any-application. We're lowering the barriers to plug-in creation by providing staged development tools that don't immediately assume ten years of ninja programming skills - but that provide that type of control should you want it.

We'll be introducing some new implementations of this development direction. Take a look at the Creative Suite Developer track for some examples. But don't attend just for the Creative Suite - look for some interesting new ways to use your skills to branch out into more than just one screen, and to provide your creative customers with multiple publishing paths.

MAX - it ain't just for Flash programmers anymore!

mnr

MAX Augmented Reality Promo

The MAX 2009 team has created an augmented reality promotional piece featuring Dr. Brown and me. Shooting this one was fun! :-) Check it out!

Labels: Adobe MAX, Flash

Design @ MAX

Hey everyone. I wanted to post some updates on some specific sessions we are building for MAX 2009 that should be exciting for designers of any kind. At MAX this year, we are doing a lot to introduce sessions that will help you be more efficient in your design workflows, and give you the tools and skills you need to work across media and also start working in digital publishing.

For example in the "Creating an eBook for Distribution on Sony Reader Digital Book, Amazon Kindle, and Apple iPhone" session we have a step-by-step walkthrough on eBook publishing, presented by Colin Fleming that is sure to be popular.

One of the more time intensive activities with generating new business for your design team is in creating materials for your client pitches. Adobe's Michael Ninness will present the "Creating Pitch Presentations and Proposals with InDesign CS4" session that will take your pitch materials further with new interactive capabilities in InDesign to create compelling SWF and PDF presentations.

Finally, for InDesign users that want to dive into the world of interactive content, Chris Converse's hands-on lab, "Flash CS4 Professional for InDesign Users" will show you how to work in the world of pixels and work efficiently between InDesign and Flash Professional. So bring you laptop and dive in!

These are just a few of some of the new sessions we are building for designers at MAX 2009. Be sure to check out all of the sessions at http://max.adobe.com/ and see you in LA for MAX 2009!

Labels: Adobe MAX, Design, eBooks, Flash, InDesign

Rethinking MAX BOFs

"BOF" stands for "Birds of a Feather", and MAX BOF sessions are informal meetings on a variety of subjects. Unlike core MAX sessions, BOFs are usually not driven by Adobe and the MAX team. Rather, the community defines topics of interest, and MAX provides facilities and publicity to drive attendance. Most BOFs are focused around core products and technologies, but many are on other topics. Again, BOFs are driven by the community.

We've hosted BOFs for a long time, ever since Allaire DevCon days. But over the years BOFs have evolved ...

Year ago we added "Meet the Team" sessions, free-form open discussions like BOFs, but giving MAX attendees a chance to face product teams and ask, comment, criticize, suggest, and more. The "Meet the Team" sessions have become so popular and well attended that BOF attendance has suffered as a result.
Then, as the number of products represented at MAX grew, so did the number of "Meet the Team" sessions. This resulted in fewer available rooms for BOFs, and thus fewer BOFs, despite growing attendance and greater attendee diversity.
And on top of all that, the BOF schedules have had to change. We used to have BOFs on two nights and at two time slots each night. But in recent years we had to scale back to one night to accommodate the expanded MAX schedule. And last year the one night of BOFs started later, again because of MAX scheduling, which caused the second time slot to run way past 10:00pm, and that hurt BOF participation even more.

Still, BOFs are an important part of the MAX experience, and so we've been brainstorming BOF alternatives to better serve our attendees. And as such, this year we're going to try something quite different.

Lunch time is a full hour in the middle of the day, well, in the middle of all three days, actually. There are no sessions scheduled during lunch time, and just about every MAX attendee is in the lunch room. So what if we moved BOFs to lunch time? We'd have the big open seating area we usually have, but would also have part of the room sectioned off, round lunch tables in each, and signage designating what group is eating lunch together where. Attendees could get their lunch, head to a specific area, and then meet and chat while eating. The atmosphere would be easy and relaxed, attendees would get fed, and we could accommodate lots more BOFs over the three days of MAX. We'd leave the "Meet the Team" sessions as they are, in the evening, but move all BOFs to lunch time.

We've not hammered out all of the details yet, this is a work in progress. Still, we're interested in your thoughts on the dilemma and the proposed solution.

Labels: Adobe MAX, Birds of a Feather, BOF

MAX 2009 Announced

SAN JOSE, Calif.- Adobe Systems Incorporated (Nasdaq:ADBE) today announced MAX 2009 registration is open. Registrants can now sign up for MAX 2009 sessions and labs. Adobe MAX is where the world’s most influential designers, developers and business decision makers gather to shape the future of engaging experiences and gain a competitive edge through intensive design/develop skills sessions and unique networking opportunities. This year, MAX will run from Oct. 4-7 at the Los Angeles Convention Center in Los Angeles.

“We are in a time of significant disruption and businesses are grappling with how technology will play in their strategies to survive and thrive”

Under the “Connect. Discover. Inspire.” theme, MAX 2009 will explore three emerging technology trends that are changing the landscape of communications: social computing, cloud computing and the expansion of rich content and video across mobile phones and other devices. MAX 2009 will feature keynotes from Adobe chief executive officer Shantanu Narayen, Adobe chief technology officer Kevin Lynch and other industry luminaries, as well as technology sneak-peeks, technical sessions, hands-on labs and exhibits.

Quote:

Kevin Lynch, Adobe chief technology officer

“We are in a time of significant disruption and businesses are grappling with how technology will play in their strategies to survive and thrive,” said Kevin Lynch, Adobe chief technology officer. “MAX will bring together some of the brightest minds in design, development and business to discuss how our industry is transforming, and learn new techniques and best practices that will fuel the next generation of rich applications.”

MAX 2009 offers three tracks of more than 200 sessions and 100 hands-on labs. The Envision track is where decision-makers managing digital experience design and development projects can learn best practices and tested strategies from other organizations. The Design track will dive into the art and science of designing across media, including Web, interactive, video, mobile and print. In the Develop track, developers will learn best practices for architecting, building and deploying next-generation Web, mobile and enterprise applications.

MAX programs back by popular demand include:

BYOL (Bring Your Own Laptop) Labs provides engaging, educational and hands-on sessions for attendees to learn new skills with Adobe software.
Unconference discussions — participant-driven, casual presentations on important design and develop business topics.
Russell Brown@MAX, which is the essential Adobe® Photoshop® Master Class — a three-day, hands-on course bringing together top art directors, designers, illustrators and photographers to learn advanced imaging tips and techniques.

New this year:

LiveCycle@MAX bundle offers one and a half days of preconference training on the fundamentals of Adobe LiveCycle® ES. Attendees will also receive a full conference pass to MAX 2009, including LiveCycle developer sessions and labs that offer in-depth training on the next release of LiveCycle ES.

2009 MAX Awards

The call for entries is now open for the 2009 MAX Awards, which recognizes the best use of Adobe products and technologies for creating engaging experiences. All entries must be submitted online at: www.adobemaxsubmission.com/submission. The entry deadline is July 31, 2009.

Finalists and winners will be selected in each of these categories:

Advertising and Branding
Education
Enterprise Productivity
Entertainment
Mobile
Public Sector
Social Networking
Social Responsibility
New this year, category winners will be selected by public online voting. Online voting will open two weeks prior to MAX 2009. The top three finalists in each category will attend MAX to showcase their entries. To see last year's winners and finalists, visit the 2008 MAX Award Winners & Finalist Gallery. The 2009 MAX Award winners will be announced at the MAX Awards ceremony on Oct. 6 in the Nokia Theatre.

Registration

To register for MAX 2009, visit the MAX 2009 registration page. Register before Aug. 31, 2009 to qualify for the early bird discount.

Exhibits and Sponsorship

For additional information on sponsorship and promotional opportunities at MAX 2009, visit the Sponsor MAX page and complete the sponsorship inquiry form.

Helpful Links

MAX 2009
MAX 2009 Registration Page
MAX 2009 Sessions and Tracks
MAX 2009 Awards
MAX Archives

Follow MAX 2009

MAX 2009 Blog
MAX 2009 on Twitter
MAX 2009 on Facebook

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Flash and LiveCycle are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

2009 MAX Awards - Now Accepting Nominations!

Nominate a great project you know of for a 2009 MAX Award! Send the details, project and creator’s name, into the MAX Award team and we will contact the creator to enter the competition. Click here to nominate another project.

MAX Update: Speaker Selection, Unconferences, BOFs, Registration

We are well underway with MAX planning now and I wanted to give an update on our progress.

Speaker Selection

We had over 800 proposed sessions and labs and we selected 100 for presentation at Adobe MAX 2009. It was a very tough year for sessions selection given the high quality of the proposals. It is my hope that many of the sessions will be presented at the MAX Unconferences being organized now.

Unconferences

We have 5 unconferences this year and have been working with the event leaders on shaping these sessions. The unconference sessions will be presented in an enclosed area of the exposition hall where each venue will be easily accessible to the expo but private. The unconference leadership includes 360Flex, FiTC, Ray Camden (ColdFusion), SoDA - Society of Design Agencies. Special thanks for all the support in building out these great sessions from the community.

Birds of a Feather & Meet the Teams

We will be organizing the BOF/MTT sessions soon. We will have a call for BOF sessions in the next week in partnership with this years organizer Greg Wilson. Greg is a evangelist at Adobe and is working closely with the product teams to make BOF/MTT evening the best yet. More to follow.

Registration

MAX Registration launched last week and we have over 100 registration booked to date in the first week. The early pricing puts MAX at $1295 but with community user group discounts you can get the price down to $1099 for a limited time.

Cheers,

Ted :)

MAX 2009 Site Visit

On Tuesday 32 members of the MAX team visited Los Angeles Convention Center (LACC) and LA Live in preparation for MAX. The site visit is the first time we get the entire team together and we go through every detail of how to organize the physical event into the space. LA Live and LACC are at the center of a revitalization project in downtown Los Angeles. Over the past 3 years nearly all the surrounding buildings have been renovated and many new lots apartments have sprung up. The center sits in 4 parts, LACC (big convention center), Staples Arena (Where the LA Lakers play), Nokia Theater (concert hall), and LA Live (restaurants and entertainment venues). One thing that stood out this year is Nokia theater. It is easily the largest space we have ever done keynotes/awards/sneaks in and it should be a great venue.

We really have a great team working on MAX this year and combined with a great venue, MAX 2009 will be the best one yet.

See you at MAX 2009!

Cheers,

Ted :)

MAX 2009 in Los Angeles and Online (no MAX Europe in 2009)

Despite the challenges presented by the economy this year, Adobe is excited to be moving forward with our largest designer/developer event Adobe MAX 2009. MAX will take place October 4-7, 2009 in Los Angeles and online. We will not hold a unique Europe event in 2009, however, we are actively exploring options to make the Los Angeles event more accessible for our worldwide community.

MAX Europe has been a real success for Adobe and it is our intention to return to Europe in the future. Personally having been a part of every MAX Europe event, I know how important the event is to our global community. In order to make MAX a more global event, I want to encourage everyone, regardless of location, to participate in the "MAX Call for Sessions and Labs".

We are actively working to bring Adobe MAX to a far larger audience online in 2009. In 2008, we recorded MAX sessions and published them on AdobeTV for everyone to view. To date, MAX session content has been viewed by over 250,000 users, 50 times larger than physical MAX attendance in 2008. This year will be taking the online experience to the next level.

See you at MAX 2009!

Ted Patrick
Content Lead - Adobe MAX

Adobe MAX 2009 - Call for Sessions and Labs

If you would like to propose a session or lab for MAX 2009, we have launched the official Adobe MAX 2009 - Call for Sessions and Labs. There are 34 proposed sessions/labs posted as of this morning in the Call for Sessions and Labs database. The MAX team will be reviewing the proposals ongoing and selecting the best sessions and labs to make MAX 2009 the best MAX yet.

PROPOSE A SESSION OR LAB FOR MAX 2009

MAX 2009 Los Angeles CA - Oct 4-7 2009

Details:

Adobe MAX 2009 Call for Sessions and Labs will end April 15, 2009 midnight PST.
MAX team goal is to have all sessions, labs, and speakers selected by May 15, 2009.

Looking forward to reviewing your session and lab proposals.

See you at MAX 2009

Ted :)

Labels: Adobe MAX

Delivering Integrated Advertising Across Multiple Channels

Join Peter Cole and Charles Duncan, representatives from digital media agency AKQA for an exploration of new possibilities in multichannel advertising. Learn technical and creative strategies for delivering integrated experiences that blend multiple channels of communication for engaging customers, including web, search, mobile, social networking, offline, and outdoor advertising. Concepts will be supported by real-world examples of projects completed for some of AKQA's top clients, including Visa, McDonald's, and Xbox.

:) Stacy

ILOG Elixir: User Experiences by Erwan Paccard

Join Erwan Paccard as he shows us how the rich data visualizations made possible with ILOG Elixir, including advanced charts, graphs, and maps, can offer new data insight, accelerate and improve business decisions, and reduce development time. Learn about future ILOG Elixir releases with new components such as pivot charts, calendars, heat maps, and Gantt project management displays. Discover why small companies and large enterprises worldwide rely on ILOG Elixir.

:) Stacy

Using Flash CS4 in Education by Bill Bain

Join Bill Bain as he shows us how Full Sail University is using Flash CS4 Professional to take students from a design-centric to a development-centric discipline. This session will focus on using Flash CS4 Professional to show design-influenced students how scripting and coding techniques affect interactive media within the Flash authoring environment. Expanding on this fundamental knowledge, students more easily grasp the concepts of interactive development and are able to progress into developing multiple documents for interactive media.

:) Stacy

Adobe Roadmap: Video by Paul Betlem and Pritham Shetty

Join Paul Betlem and Pritham Shetty, as you'll hear about Adobe's product roadmap for video, the Adobe multiscreen strategy, and ways to deliver better video experiences with new tools, clients, and servers.

:) Stacy

How to Build a Mobile Business by Mads Djurhuus

Join Mads Djurhuus as he shows us how mobile communications agency Little Big Ideas has successfully extended its business from the web to mobile devices. Take away new ideas on using mobile experiences to improve your business.

:) Stacy

Text Component Library for Flash Player 10 by Robin Briggs

Join Robin Briggs as she shows us how to use the Text Component Library built on the new text engine in Flash Player 10 (now in public beta on Adobe Labs) to expand your text layout options with Robin Briggs. The session will cover new capabilities for text in Flash Player and go through examples of how you can get started using right to- left text, columns, inline images, and all of the new typographic features that are available. You will learn the XML markup format to dynamically read in styled text for your rich Internet applications.

cheers,

Ted :)

Nokia OpenLab at MAX Milan

Are you a visual or interaction designer coming out to Adobe MAX Europe this December? Come out to Sophie’s Restaurant the evening before Adobe MAX kicks off and meet other creative professionals for a cozy night of creativity and cuisine. Forum Nokia is partnering with Adobe to present Open Lab Milan, a workshop where you can leave the laptops at home and spend a stimulating evening sketching out the seeds of new service ideas with others.

Flash familiarity would be fantastic, but not essential – Open Lab Milan concentrates on providing a stimulating environment for breeding new ideas, while providing you with the knowledge, guidance and support for building your service after the event.

You can find more information here http://events.nokia.com/openlab_milan/

Duane's World: Road to MAX 2008 Europe with James Ward

Adobe platform evangelists Duane Nikull and James Ward share a scotch and discuss the "good reasons" for attending MAX 2008 in Milan: meet the engineers, air your grievances with the evangelists, and be inspired by other developers doing amazing things with Adobe technology.

MAX 2008 NA Session Recording

Last week at MAX in San Francisco, the MAX team coordinated digital recording of over 290 hours of session content, about 4TB of video! We will be releasing this content FOR FREE, WITHOUT GEO-RESTRICTION ON ADOBETV starting around the first week or two of December. We plan to release 20 new sessions per week well into 2009. Additionally we will be posting all videos as soon as possible to the MAX NA Group on Adobe Groups for the exclusive benefit of paid attendees. All attendees will be invited to the MAX NA Group throughout this week.

The teams are working around the clock to get the video content posted online. The goal is to benefit the ecosystem with the latest educational material as soon as possible. As only 5000 attendees were able to enjoy MAX NA onsite, we plan to reach 2 Million by providing the session content for free online. To reach as many designers/developers as possible we chose Flash for an end to end video solution. Onsite at MAX NA we captured using Flash Media Live Encoder and Flash Media Server and published content to our video partners Digitally Speaking, Brightcove, and Akamai.

Thanks for being patient.

Regards,

Stacy

The road to MAX 2008 Europe

Adobe platform evangelists Duane Nikull and Piotr Walczyszyn share a beer and discuss the benefits of attending the MAX conference. Piotr adds a special word to his compatriots about why they should come to MAX 2008 Europe in Milan too.

Labels: Adobe MAX

MAX AWARDS 2008 - Scrapblog

Adobe interviews Omar Ramos of Scrapblog, which won the MAX Award for Best Rich Internet application.

MAXOWG - How was MAX NA?

This is your change to help influence the future of MAX NA in the MAX Open Working Group on Adobe Groups. The MAX team needs some blunt, open, and honest feedback to make MAX overall a better event.

Great feedback, both bad and good, can make a world of difference. We are open to hearing about the things we did both good and bad. This is your opportunity to be heard and be on record making MAX a better event.

MAXOWG, MAX Open Working Group, is an open group created to create and change MAX within the Adobe community. This working group will create the 2009 MAX events, discuss changes, define content/direction, and gather feedback in the open.

I look forward to working with everyone openly on MAX in 2009!

Cheers,

Ted :)

MAX AWARDS 2008 – NASDAQ Market Replay

Adobe interviews Claude Courbois of NASDAQ OMX about NASDAQ Market Replay, which won the MAX Award for Best Enterprise Application.

MAX AWARDS 2008 - The Happiness Factory - AKQA

Adobe interviews Kaare Wesnaes of AKQA about the Happiness Factory, which won the MAX Award for Best Advertising and Branding Category.

Question of the day: What was your geek-out moment on Day 2?

It’s Day 2, and our roving reporter continues to capture thoughts on all-things-geek at Adobe MAX in San Francisco.

Adobe MAX 2008: Day 2 in San Francisco

From Flash Catalyst to Adobe CS4, see highlights from Day 2 of the Adobe MAX General Session, along with comments from the crowd.

Question of the day: What was your geek-out moment on Day 1?

Interviewing MAX attendees on Day 1, our roving reporter captured thoughts on all-things-geek at Adobe MAX in San Francisco.

Labels: Adobe MAX

MAX 2008: Adobe kicks off Day 1 in San Francisco

From Cocomo to mobile, see highlights from the General Session, along with crowd reactions to announcements and demonstrations.

Labels: Adobe MAX

MAX NA Registration at 4812 - 5 days to MAX NA

MAX arrives next week in San Francisco and with 5 days to go we are seeing lots of new registrations. Less than 200 registrations to 5000!

Registered for MAX NA, it is the biggest MAX event in Adobe/Macromedia history.

See you at MAX!

Ted :)

NEW Session added - Using C++ Libraries in Flash Player and Adobe AIR

Scott Peterson will be presenting a 2nd session of "Using C++ Libraries in Flash Player and Adobe AIR" on both:

Monday, November 17, 2:00 pm - 3:00 pm, Moscone West 2024
Wednesday, November 19, 5:00 pm - 6:00 pm, Moscone West 2024

Learn how to build Flash applications using new components compiled from open source C++ libraries. Adobe has developed a compiler that takes C++ code and converts it to ActionScript bytecode usable in Flash CS4 Professional and Flex applications whether running in Adobe AIR or Flash Player. This session will go behind the scenes on how the compiler works and talk about the project to make these first libraries.

The C++ to ActionScript 3 technology known as project "Alchemy" will also be making an appearance in the Day 2 MAX keynote. It is mind blowing technology and adds a ton of value to the Flash Platform.

Cheers,

Ted :)

Experience Design at MAX

This year’s MAX is less than a week away!

It promises to be a great conference - particularly cool, we think, because in addition to all the amazing sessions and people attending this year, there will be sessions where you can hear and meet the members of Adobe's Experience Design (XD) team, who design apps many of you use on a daily basis. In addition to taking part in the MAX Keynote, we’ll be giving nine presentations:

Take a look here: http://xd.adobe.com/#/articles/article/83 for all the sessions we'll be giving.

We're really excited about all our sessions, but here's a few that we are really excited about!

--

AIR Experience Model: Approach and Examples
Wednesday, November 19
Brett Rampata and Bruce Bell
Moscone West 2016, 9:30-10:30 a.m.

Learn how to leverage the capabilities of Adobe AIR to create richer digital experiences across a variety of platforms. This session will cover the myriad features in AIR that can enhance your applications, along with approaches to incorporating AIR and concrete examples of the AIR Experience Model in action.

--

Creating a Next-Generation Desktop News Reader
Wednesday, November 19
Jeremy Clark, Daniel Wabyick, Justin Van Slembrouck
Moscone West 2018, 2:00-3:00 p.m.

Join us for a close examination of the design and development of a next-generation desktop news reader application for an Adobe AIR Lighthouse partner. This application was built for the next release of Adobe AIR.

--

Adobe XD: Designing Design
Tuesday, November 18
Ethan Eismann, Julie Meridian, Ty Lettau, Marcos Weskamp, Brett Rampata, Ryan Tandy
2008-11-18 1:30-2:30 p.m.

In this session, select members of the Adobe XD team provide an overview of their work and process. Learn about the secrets of designing for mobile devices with Flash technology, Adobe AIR desktop experiences, cutting-edge and emerging technologies, multitouch interfaces, and more. The session will feature five senior designers or design managers who will each provide 10-minute case studies on their topic areas. Q & A time will be allotted at the end of the session.

--

We're looking forward to meeting you at our sessions, talking with you afterward and certainly staying in touch long after MAX is over. So, check out the Experience Design blog: http://xd.adobe.com and let us know what's on your minds too at: inspiresuggestions@adobe.com

MAX NA Registration breaks 4700 - 6 days to MAX NA

MAX arrives next week in San Francisco and with 6 days to go we are seeing lots of new registrations. 300 registrations to 5000!

Registered for MAX NA, it is the biggest MAX event in Adobe/Macromedia history.

See you at MAX!

Ted :)

How to Get Your Hands on Thermo

As Doug mentioned, we're going to be doing another round of the Introduction to Thermo and the Next Generation of Flex session at MAX. The first one kept selling out even after moving it to a bigger and bigger room so we decided to do another one in the 5:00 - 6:00 slot. So what's the big deal?

At MAX we're going to be doing an early preview release of Thermo. We'll be doing an Adobe Labs release soon, but for the time being going to MAX is the only way to get your hands on Thermo. If you want to get the bits before anyone else, you'll have to attend one of those two Intro to Thermo sessions. We have DVDs we're going to be giving out during those sessions after walking you through the preview build. Otherwise if you're going to MAX you'll have to get the DVDs on the second day.

Note: The preview version for MAX is going to be Mac only. Windows users, don't despair, we'll have something for you soon. If you want it sooner, feel free to drop me an email at ryan@adobe.com.

We're also going to be announcing the new name for Thermo at MAX, so stay tuned!

MAX NA Registration at 4217 - 14 days to MAX NA

MAX NA is really shaping up to be a big event and we now within 75 registrations of last years total in Chicago with 14 days left.

Registered for MAX NA, it is going to be the biggest MAX event in Adobe/Macromedia history.

See you at MAX!

Ted :)

MAX Pre-Event Lab - Master Best Practices in Web Design with Creative Suite 4 Web Premium

Due to popular demand and an early sell out of this highly desirable pre-event lab, we were able to add a second class of Master Best Practices in Web Design with Creative Suite 4 Web Premium. If you have been waiting for this lab to become available, now is your chance to register for it through MAX registration. Sign up soon as I’m sure this lab will fill up just as quickly as the first one did!

Description: Expand your web design and development skills with the latest version of Creative Suite 4 Web Premium. Learn valuable techniques for preparing web graphics in Photoshop CS4 and Illustrator CS4, prototyping websites in Fireworks CS4, and building standards-based dynamic websites in Dreamweaver CS4. Bring Photoshop and Illustrator assets into interactive projects and animate them with Flash CS4 Professional. Prepare and test content for mobile devices with Adobe Device Central CS4. By the end of the day, you'll know dozens of usable, practical techniques. Requires a working knowledge of Dreamweaver and Flash. Familiarity with Fireworks, Illustrator, and Photoshop a plus.

Cheers,

Ted :)

Additional Thermo Labs Opened

Due to the overwhelming demand for the "Hands-on with Thermo: Creating Interactive Designs" labs, we quickly ran out of room. Well I'm pleased to say that we have doubled the number of sessions and they are available for reservation in the MAX scheduler. If you were bummed out that we were out of space, now is your chance to snag a seat. It should be an awesome session!

Doug Winnie

CS4 at MAX

There is a ton of new stuff in CS4 but there is actually much more than meets the eye. There are some special features in CS4 that relate to "Thermo" and Flex 4 that support very elegant RIA workflows. We are going to be highlighting these new workflows and more in the MAX keynote and sessions.

See you at MAX.

Ted :)

MAX NA Platinum Sponsorships - SOLD OUT

Today we officially sold out Platinum sponsorships for MAX NA. This is the first time MAX has sold out a platinum sponsorship level in its history. There has been very high demand for MAX sponsorships this year and we have already exceeded 2007 sponsorship levels.

Special thanks to our MAX Platinum Sponsors:

Intel

Lynda.com

Cynergy Systems

Disney.com

SAP

If you are interested in sponsoring MAX, please contact sponsorships@max.adobe.com

MAX Team

Internal Alpha build of AIR scores 100/100 on ACID3 Tests

I have been playing with an internal build of AIR targeting a release later this year. The new release has some great features under the hood for HTML/JS developers. Given the Webkit browser engine was used in AIR, we are refreshing it in the next AIR release. The updated engine even in early internal alpha passed the ACID 3 HTML/CSS tests with a 100/100 score.

Does your browser, ahem, application container pass?

See you at MAX!

Cheers,

Ted :)

Labels: eu, jp, na

MAX NA Early Bird Registration extended til Sept 19!

The MAX team met this morning and we decided to extend the Early Bird registration til Sept 19. Make sure to register and get a discount before the new deadline.

REGISTRATION

Cheers,

Ted :)

Labels: na

Early Bird Registration ends Aug. 31

Early Bird Registration ends in 5 days. Make sure to register now before the price of MAX NA goes up.

REGISTRATION

Cheers,

Ted :)

MAX NA Early Bird Registration ENDS in 6 Days

If you haven't registered for MAX North America, now is the time! The early bird registration pricing ends in 6 days.

REGISTER NOW

Also to convince your boss, send her/him this MAX NA Overview PDF!

cheers,

Ted :)

Labels: na

Birds of a Feather - Call for Sessions!

In addition to the great list of general sessions and labs being offered at MAX this year, we’re also putting together several “Birds of a Feather” sessions. These sessions are much less formal than the regular MAX sessions and are more of a “led discussion” than a staged presentation, so they become much more interactive and fun.

We need YOU to suggest this year’s session topics and speakers. Go submit your suggestion(s)!

Submissions will be accepted until September 30th.

Labels: Adobe MAX, Birds of a Feather, BOF

Want to be in the MAX keynote? "30onMAX"

Would you like to be in the MAX Keynote? We are putting together a video project called "30onMAX" and we will be highlighting selected videos in the Adobe MAX keynote in North America, Europe, and Japan.

Here is how it works:

1. Make video on: WHY MAX?

2. Upload to youtube.com

3. Tag it with "30onMAX"! (This is how we find it)

The 30onmax team will aggregate the videos for use in the MAX Keynotes and throughout the conferences. To assist us with "30onmax" we have recruited world famous director/actor Phillip Kerman to assist with the project.

Here is one of Phillip's earlier creations on Adobe MAX:

Now go grab your camera, costumes, and make a video on "Why MAX?"

Cheers,

Ted :)

Labels: eu, jp, na

Adobe MAX Europe - Early Bird Pricing ends in 33 days!

There are only 33 days left to register for MAX Europe at the early bird pricing.

Register for MAX!

Ted :)

Labels: eu

Adobe MAX North America - Early Bird Pricing Ends in 19 Days!

There are only 19 days left to register for MAX NA at the early bird pricing.

Register for MAX!

Ted :)

Labels: na

MAX Award Nomination - FantasticContraption.com

At MAX 2008 we are supporting nominations this year and I have decided to nominate FantasticContraption.com for a MAX 2008 Award. It is easily one of the best games online. If you know of a game/site/application that is worthy, nominate it here.

To win each level you build contraptions to deliver the red ball into the red box. It sounds easy but the levels get harder as you go. Below is a screencast where I build a small cart to cross this "Gap" to win the level.

WARNING: You can waste your entire day on this site. I know several people who have played this game non-stop for 3-4 days straight trying to solve the basic levels. It is that fun.

See you at MAX!

Ted :)

Adobe Roadmap Sessions

At MAX 2008 we giving roadmap sessions for our key technology markets. These sessions are being given by the teams leading development in these markets and missing them would be a huge mistake. With Adobe Labs we began opening our roadmap and releasing software early to customers. At MAX we are going to talk openly about the next 5 years in each of these market segments and tell you where Adobe is headed. It will help your teams plan ahead and get in sync with our feature roadmaps and overall platform before it is delivered. It is our hope that these sessions will highlight the platform we are building and allow you to invest earlier along the way.

Adobe Roadmap: Enterprise
Adobe Roadmap: Video
Adobe Roadmap: Web Applications
Adobe Roadmap: Web Experiences
Adobe Roadmap: Mobile*
Adobe Roadmap: Cross-Media Publishing*

*To be posted soon.

I would strongly encourage you to attend one of these roadmap sessions. You will see where Adobe is headed and what we are working on. Make sure to register early for these sessions they are sure to be packed at all MAX events globally.

See you at MAX!

Ted :)

Labels: eu, jp, na

MAX Awards - Nominations NEW!!!

This year the 2008 MAX Awards have added support for nominations. If you know of a great service, site, application, or experience that deserves a 2008 MAX Award: NOMINATE IT!

Just complete a simple form and we will contact your nominee.

See you at MAX!

Ted :)

Labels: eu, jp, na

Adobe MAX and Enterprise Developers

Hello! This is Greg Wilson - one of the technical evangelist at Adobe focused on Enterprise applications and development.

MAX is gearing up to be a great event this year with hundreds of great sessions on everything Adobe. As you would expect, there are a lot of sessions on media design, creative products, video, etc., but did you know that there are many sessions specifically for enterprise business application developers? Adobe has many products, including LiveCycle ES, LiveCycle Data Services, AIR, and Flex, that are very relevant to the enterprise and becoming more relevant every day.

I thought I would take a few minutes and highlight some of the sessions specifically targeted for Enterprise developers:

Steven Webster (technical director of Adobe Consulting), and his team have put together some great sessions that will be presented by members of Adobe consulting from North America and Europe:

Lazy Innovation: Strategy for the Design of Innovative User Experiences

RIA Development with Cairngorm - Tips from the Experts

Delivery of a Mission Critical RIA for NATO

Agile Testing of Enterprise RIA with Flex and LiveCycle ES

Rapid Enterprise RIA Development with Solution Accelerators

Architectural Best Practices for Flex and LiveCycle ES Applications

Delivering Collaborative Applications with AIR and LiveCycle Data Services

Flex for Java Architects - Delivering Rich Internet Applications with Java, Maven, Spring and Hibernate

The Technical Marketing team has put together some great introductory sessions:

Marcel Boucher - Building Enterprise Applications Using Flex, Adobe AIR, and LiveCycle ES and What's New in LiveCycle ES Update 1

Valerie Snider-Lynch - Buiding Your First Application Using LiveCycle ES and LiveCycle ES and Adobe Solution Accelerators

Steve Forrest - Information Assurance: Rights Management and Digital Security

Paul Guerette - Building RIAs Using Form Guides and Using LiveCycle Content Services ES

Several members of the Platform Evangelist Team are also presenting some enterprise-focused sessions:

Duane Nickull and Christophe Coenraets - Adobe Adoption of Web Services, SOA, and REST

James Ward and Duane Nickull - Building Service Clients with Flex and Adobe AIR

James Ward - Working with Data in Flex

My own Introduction to LiveCycle ES

Other Enterprise-related sessions:

Joel Heinke (Director of Product Management) - Adobe Roadmap: Enterprise

Shone Sadler (Architect) - LiveCycle ES Architecture Deep Dive

Matt Butler (Architect) - Service-Oriented Architecture for the Enterprise

Mike Edwards - Service Component Architecture (SCA)

For a complete list of Adobe MAX sessions, please visit the MAX Session Locator.

I'll see you in San Francisco!

Labels: eu, jp, na

MegaLabs! Coming To A MAX Near You Soon!

Hi, Ben Forta here dropping by the official MAX blog ...

At MAX we host several types of sessions. These include:

The tried and true 60 minute lecture style sessions, a chance to hear and learn from experts, interact, ask some questions, and walk away hopefully inspired and somewhat wiser.
Then there are the 90 minute lab sessions, hands-on experiences that tend to cover less content than can be covered in the lectures, but offering the chance to learn by doing. Hands-on labs have limited space (there are a finite number of computers and seats available), and they always sell out quickly (we usually have a waiting list for last minute additions).
Informal "Birds-of-a-Feather" sessions (or BOFs for short) are after-hours hour-long informal get-together's on predetermined subjects, usually driven by the attendees as opposed to being driven by MAX organizers.

And this year we're going to try something new and exciting (and perhaps a little crazy, too). Imagine a hands-on lab room many times the size of the usual labs. Now picture lots and lots of MAX attendees, 200 or more, each armed with their own laptops that we've configured ahead of time, and all following along with an instructor through fast-paced examples. And when the session is complete, attendees will have fully configured and functional environments on their own machines for future use.

Sounds fun, I know. And they are new this year, debuting at MAX in San Francisco - MegaLabs!

I'll be presenting one, a getting-started crash-course session on LiveCycle Data Services and BlazeDS entitled Getting Started with LiveCycle Data Services on Monday, November 17, 2:00 pm - 3:30 pm. And there are at least two more MegaLabs planned, one on AIR and one on AfterEffects.

We'll post more details on MegaLabs nearer the time. But for now, registration is open, and I hope you can join us for the fun!

Labels: na

Learn about creating large Flex applications at MAX

Anyone who has spent any time doing Flex development has seen the name Alex Harui, especially if you read Flexcoders. Alex is going to be speaking extensively about what it takes to architect a large Flex application in his session: Flex Framework Features to Support Large Applications.

Alex has provided a more detailed description if you needed more convincing that this is a great session to attend:
As your application grows in size and complexity, several issues will probably have to be addressed such as download size, development processes, maintenance and upgrades to new versions. This presentation covers the concepts in Flex and Flash Player that offer ways to minimize SWF download size, refactor your application into multiple pieces so that more than one person can work in different areas simultaneously or so that the entire application does not need recompilation for every change, and how to plan ahead if your application is so complex that it is not feasible to guarantee that all pieces are compiled in the same version. Technical topics discussed will be: ApplicationDomains, SecurityDomains, Modules, SWFLoader, Marshall Plan, trusted and untrusted applications, and AMF.

Make sure to register now and we'll see you at MAX!

Labels: eu, na

Flex 4 at Adobe MAX

The Flex development team has been very busy lately and last night they posted a ton of code and documentation on the next version of the Flex framework codenamed "Gumbo". "Gumbo" is the framework that will enable much richer application UI and break free of the more rigid look and feel of todays Flex applications. It is also the framework that will be powering applications made with "Thermo".

Both "Thermo" and "Gumbo" will be in full force at Adobe MAX. If you want to see the next generation of RIA frameworks I would do this:

1. Take a look at the Flex Open Source Site!
2. Plan on attending Adobe MAX North America, Europe, and Japan!

See you at MAX!

Cheers,

Ted :)

Labels: eu, jp, na

MAX Badge, Get your MAX Badge!

Are you attending MAX? Help show your support by posting the official MAX badge to your blog or website!

MAX 88x31 Branding Banner
Copy and paste the below into your html:

MAX 120x60 Small Banner
Copy and paste the below into your html:

MAX 120x90 Banner
Copy and paste the below into your html:

MAX 125x125 Banner
Copy and paste the below into your html:

Cheers,

Ted :)

Labels: eu, jp, na

Robots, Monkey, and Icebergs, oh my!

Tonight at midnight we launched the official MAX NA Experience website. We have been working around the clock to gather all the information for MAX NA and wrap it in an great online experience. Make sure to take a look at the interactive landscapes provided by some of the leading digital design agencies on the planet. It is a great site, provides just the right balance of information and experience and captures the exploratory tone of the Adobe MAX event.

Cheers,

Ted :)

Labels: eu, jp, na

"Thermo" Screenshot Exclusive

Adobe MAX 2008 is going to be highlighting a new RIA product codenamed "Thermo". Working with the product development team directly I was able to get some exclusive screenshots of "Thermo". Make sure to take a look at the higher resolution images (linked). We will see a ton of "Thermo" at Adobe MAX 2008, see you there!

See you at Adobe MAX 2008!

Cheers,

Ted :)

Labels: eu, jp, na

Flex Cookbook Cook-Off - MAX NA Pass for the winner

O'Reilly is sponsoring a Flex Cookbook Cook-Off Contest and the grand prize is a pass to Adobe MAX 2008 in San Francisco.

Flex Cookbook

Contest Details

So get busy and add some Flex 3 entries to the cookbook and win an Adobe MAX 2008 pass.

Cheers,

Ted :)

Labels: na

MAX NA 2008 - REGISTRATION OPEN

Registration is now open for MAX 2008 North America in San Francisco, CA November 16-19th. If there is a year to attend MAX, this is it. The team has been working hard on MAX planning for the past 4 months and things are looking great.

Although MAX 2007 was one to remember, we have made some sweeping changes to make MAX even better based on your feedback:

Envision - A new track for decision makers focused on the Adobe Platform roadmap.
Expanded Lab sessions - 30% more including MEGA-LAB (seats 300)
4 Unconferences - 2 Designer focused and 2 Developer focused.
250 Sessions of the highest quality from leading designers and developers.
Lots of Flash Player 10, new CS workflows, and a bit of "Thermo"
A bit of an online/offline surprise!

MAX 2008 NA REGISTRATION
MAX 2008 NA DETAILS

We are bringing together the best content and community for 4 days and I am looking forward to seeing you in San Francisco in November

Cheers,

Ted Patrick
Adobe Systems

Labels: na

Last Call for Speakers and Sessions

Last call for speakers and sessions for Adobe MAX 2008 as the deadline of May 27 approaches. We are looking for the best sessions and speakers for MAX 2008 in North America, Europe, and Japan. I would like to encourage you to post a session that you would like to present or attend at Adobe MAX 2008.

DEADLINE: MAY 27, 2008

There is a secret surprise awaiting those who propose great sessions for MAX this year. Think big MAX is going to get much much larger this year!

Regards,

Ted :)

ADOBE MAX 2008 - Call for Speakers and Sessions

I am pleased to announce the official Adobe MAX 2008 Call for Speakers and Sessions. We are looking for the best sessions and speakers for MAX 2008 in North America, Europe, and Japan. I would like to encourage you to post a session that you would like to present or attend at Adobe MAX 2008.

We will be reviewing all sessions posted and make sure the best of these are at Adobe MAX 2008. I am looking forward to reviewing your sessions.

DEADLINE: MAY 27, 2008

Thanks for helping making Adobe MAX 2008 the best yet!

Regards,

Ted :)

Labels: eu, na

MAX Blog

Tuesday, October 6, 2009

Monday, October 5, 2009

Sunday, October 4, 2009

Wednesday, September 30, 2009

Tuesday, September 29, 2009

Monday, September 28, 2009

Tuesday, September 22, 2009

Preview James Cameron's Avatar at Adobe MAX

Thursday, September 17, 2009

Deutsche Telekom presenting at Envision session

Thursday, September 3, 2009

MAX Party = MAX Bash

Wednesday, September 2, 2009

Tuesday, September 1, 2009

Suggest A MAX 2009 BOF

Friday, August 28, 2009

Fireworks CS4 at MAX 2009

Wednesday, August 26, 2009

MAX sessions on WordPress, Drupal and other Web CMS'

Check Out The Cool New MAX 2009 Widget

Tuesday, August 25, 2009

Friday, August 21, 2009

MAX sessons on Flex, SOA and LiveCycle

Flash Collaboration Service : Gearing Up for MAX

Wednesday, August 19, 2009

ColdFusion 9 Sessions At MAX 2009

Friday, August 14, 2009

Wednesday, August 12, 2009

Tuesday, August 11, 2009

Decipher HTML and Ajax @ MAX

Monday, August 10, 2009

LiveCycle at MAX 2009

Tuesday, July 28, 2009

Getting to Adobe MAX 2009 on a budget. Get a $400 discount!

Monday, July 27, 2009

Creative Suite Developers at MAX

Wednesday, July 22, 2009

MAX Augmented Reality Promo

Tuesday, July 21, 2009

Design @ MAX

Thursday, June 18, 2009

Rethinking MAX BOFs

Tuesday, June 16, 2009

MAX 2009 Announced

Monday, June 15, 2009

Thursday, June 11, 2009

MAX Update: Speaker Selection, Unconferences, BOFs, Registration

Friday, May 1, 2009

MAX 2009 Site Visit

Wednesday, March 25, 2009

MAX 2009 in Los Angeles and Online (no MAX Europe in 2009)

Wednesday, March 4, 2009

Thursday, December 11, 2008

Delivering Integrated Advertising Across Multiple Channels

ILOG Elixir: User Experiences by Erwan Paccard

Using Flash CS4 in Education by Bill Bain

Adobe Roadmap: Video by Paul Betlem and Pritham Shetty

How to Build a Mobile Business by Mads Djurhuus

Text Component Library for Flash Player 10 by Robin Briggs

Thursday, November 27, 2008

Monday, November 24, 2008

Duane's World: Road to MAX 2008 Europe with James Ward

MAX 2008 NA Session Recording

Friday, November 21, 2008

The road to MAX 2008 Europe

Thursday, November 20, 2008

MAX AWARDS 2008 - Scrapblog

MAXOWG - How was MAX NA?

Wednesday, November 19, 2008

MAX AWARDS 2008 – NASDAQ Market Replay

MAX AWARDS 2008 - The Happiness Factory - AKQA

Tuesday, November 18, 2008

Question of the day: What was your geek-out moment on Day 2?

Adobe MAX 2008: Day 2 in San Francisco

Monday, November 17, 2008

Question of the day: What was your geek-out moment on Day 1?

MAX 2008: Adobe kicks off Day 1 in San Francisco

Wednesday, November 12, 2008

MAX NA Registration at 4812 - 5 days to MAX NA