MAX Blog

Adobe MAX Twitter Tips

Using Twitter can help you get the most out of your AdobeMAX experience, whether you're here in Los Angeles with us, or following the event online. To help new Twitter users, this page will layout some good tips for efficiency and general use, as well as some links to other good articles. There are also more great tips and information available on the Adobe MAX Social Media Resources page.

How to Create a Twitter Account:
All you need is an email address. Then go to Twitter.com and follow the instructions. If you need more info, check out this post by eHow. Basically, once you sign up you can post messages out to the Twittersphere.

Who to Follow:
But it's also important to populate your feed by following others. Nothing will be coming into your account until you select other users who you would like to "follow". When you follow another user, anything they tweet gets fed into your stream. Check out this post for a list of accounts that will be posting about Adobe MAX. But here are a few important ones:

• @AdobeMAX - is the main account for conference announcements, news breaks, and logistics updates, as well as a few surprises.
• @Adobe - will be spearheading community engagement and highlighting interesting conversations happening at or about Adobe MAX.
• @AdobePR - will not be dedicated solely to MAX, but will be posting relevant items for important MAX announcements

Using Twitter Tags:
Twitter tags, or hash tags are important to getting the most out of your Twitter experience, especially if you're tweeting about, or following tweets from an event with many different topics, themes, or activities (like AdobeMAX!). Twitter tags are basically keywords with a "#" infront of them. They cannot contain spaces or punctuation. Here's a great article by Mashable.com about using Twitter tags, but here are the basics:

• Click for a list of important Twitter tags for MAX - this list will be updated throughout the conference
• You can use multiple tags together, so a tweet that ends with "#AdobeMAX #flash" can be understood to be related to both Flash as well as the MAX conference
• You can search on a tag using search.twitter.com, and leaving that tab open in the browser will feed results in real time - check out the search for #AdobeMAX
• Tags are not case-sensitive, so #Flash and #flash are the same

Following the Conversation:
Now that you know how to use Twitter tags, consider opening several browser tabs with each tracking a Twitter search (search.twitter.com) for different tags (or combinations of tags). This will allow you to see as new messages come in around those tags and the topics they represent. You'll see numbers appear in the browser tabs indicating how many new messages have been posted for that search since the last time you checked that tab, and you can refresh to see all those new posts. Check this one out for #AdobeMAX.

You can also search for users rather than hash tags. If you do a Twitter search for @Adobe, then you will be tracking any time someone tweets to or about that account, so you can follow important Adobe accounts and evangelists in this same way.

Check out our post about Twitter Accounts to follow at Adobe MAX - following these tweeters will help you follow and join in on the community conversation: Twitter Account to Follow at Adobe MAX

posted by Brad Cohen at 4:45 PM