Adobe MAX 2009: John Mayer

John Mayer @ MAX

Adobe and Grammy Award-winning musician John Mayer unveiled a new augmented reality music video at Adobe's annual MAX conference on Tuesday, October 6th at the Los Angeles Convention Center. Adobe partnered with BLITZ, an integrated marketing agency in Los Angeles, to produce this project leveraging a new approach to immersing users into online content.

Built using the Adobe® Flash® Platform, the music video for "heartbreak warfare" is from John Mayer's upcoming album "Battle Studies," which will be released November 17, 2009. The project shows how augmented reality technology and music can come together to create the ultimate entertainment experience for music fans. Look for the augmented reality piece on www.johnmayer.com on October 19th, 2009.

About Augmented Reality:

Augmented reality (AR) combines the physical world and an interactive, three-dimensional virtual world. By digitally processing live video footage with computer-generated graphics, augmented reality produces an interactive, three-dimensional hologram that enhances the Web video viewing experience.

About Adobe MAX:

Adobe MAX is an annual event where the world's most influential designers, developers and business decision makers gather to shape the future of engaging experiences in virtually every medium, including Web, video, TV, film and mobile devices.