FAQ

General conference What is MAX 2009? Adobe MAX 2009 is the annual global Adobe conference for forward-thinking designers, developers, and decision-makers. Attend MAX to gain a competitive edge through intensive skills development and unique networking opportunities. Discover the tools and training on the Adobe® Flash® Platform needed to create compelling, engaging experiences for deployment across multiple media, including the web, video, and devices. When is the conference taking place? MAX 2009 will be held Sunday through Wednesday, October 4–7, 2009. Where is the conference taking place? MAX 2009 will be held at the Los Angeles Convention Center, West Hall and Nokia Theatre L.A. LIVE. What is the expected attendance? MAX 2009 is expected to host about 5,000 attendees. Is there an age requirement for MAX 2009? You must be a minimum of 18 years of age to attend MAX 2009. However, Los Angeles offers numerous activities that may be appealing to families. If child care is needed, contact your hotel directly to make arrangements.	MAX News MAX Awards Winners Selected! Get the MAX widget Win a free pass to MAX 2009 along with some of the software used to create this widget, a copy of Flex Builder and a copy of ColdFusion Standard! Stay connected:
	For your convenience, this page has been organized into the following topic areas: General conference Registration Hotels and travel Press and analysts

Are the sessions organized into different tracks?

Yes. For more details about the MAX tracks, see sessions and speakers.

How long are the sessions and labs?

See the sessions and speakers section for detailed information on sessions and labs.

Is meeting space available for ancillary meetings at the Los Angeles Convention Center?

There is no ancillary space available at the Los Angeles Convention Center.

Are there translation services available at any of the sessions or labs?

All presentations given in the sessions and labs are in English only for MAX 2009.

Will there be a job opportunity listing?

At this time, there are no plans for a job opportunity listing at MAX 2009.

Will session presentations be available after the conference?

Recorded session presentations will be available for online viewing and slides will be available for download, all via the MAX Scheduler, for all MAX attendees after the conference. Video recordings of the keynote General Sessions will be available at http://max.adobe.com.

What are the 2009 MAX Awards?

Please see the MAX Awards section of the website.

What is the last day to submit an entry to the 2009 MAX Awards?

Please see the MAX Awards section of the website for information on submitting entries.

What is the attire for MAX 2009?

Casual attire is appropriate for the week. Bring a sweater or sweatshirt in case of cool temperatures in session rooms.

Whom can I contact if I have further questions regarding MAX 2009?

Visit the contacts section to determine the best contact for your inquiry.

Whom can I contact if I want to be a sponsor or exhibit at MAX?

Complete the sponsorship inquiry form. More information can be found in the Sponsor MAX section of this website.

Registration

How do I register?

You can register online, by phone, by fax, or by mail.

Online:
Online registration

Phone:
Adobe MAX 2009 Registration Center
Within the U.S.: +1 800-788-2813
Outside the U.S.: +1 402-991-0962

Fax:
+1 408-615-7686

Mail:
Adobe MAX 2009 Registration Center
Attn: Kim Pasket, registrar
5205 Prospect Road, #135
PMB #119
San Jose, California 95129 USA

What are the registration costs for MAX? Are meals included?

Depending on the type of registration and the dates you complete your registration, there are different costs. Refer to the registration fees for this information, as well as information on provided meals.

What types of payment do you accept for the MAX registration fees?

All registration fees for MAX 2009 are in U.S. dollars. Two forms of payment are accepted: credit cards (American Express, MasterCard, and Visa) and purchase order/checks. If you wish to pay by wire transfer, send an e-mail to the MAX Registration Center at questions@max.adobe.com.

What is the MAX Scheduler?

The MAX Scheduler is an online tool for creating your own personalized schedule of sessions, labs, and BYOL (bring your own laptop) labs at MAX.

How do I access the MAX Scheduler to create my personal schedule?

Schedule your sessions and labs using the MAX Scheduler. Both sessions and labs fill quickly, so schedule as soon as possible.

Note: Even with pre-enrollment using the MAX Scheduler, you must arrive before a session or lab begins to secure your seat. Space in sessions and labs will be limited, and empty seats will be given away three minutes prior to the session starting time. Your enrollment in a session will be validated on-site when you pass through the doors to the session with your name badge. Anyone who is not pre-enrolled may be asked to wait in a standby line.

How do I access my MAX registration account if I have forgotten my password?

If you have forgotten your password, complete the 'Forgot Your Password?" form on the login page. You will then receive an e-mail that allows you to reset your password.

What is the tax ID number? How do I get a W-9 form?

The tax ID number for MAX is 77-0019522. To request a W-9 form, send an email to questions@max.adobe.com.

Are there any discounts for groups?

For information on standard group discounts and policies, visit registration fees and registration policies.

For information on discounts for groups of 20 or more, send an e-mail to questions@max.adobe.com.

How do I have my name removed from the mailing list?

To request the removal of your name from future Adobe communications (by e-mail or mail), send an e-mail to questions@max.adobe.com specifying your name, company name, and mailing or e-mail address.

Where do I pick up my conference pass?

You may pick up your MAX pass and conference materials beginning at 7am on Sunday, October 4, at the West Hall of the Los Angeles Convention Center. Upon registration, you will be required to show a government-issued photo ID such as a driver's license or passport. MAX passes will not be mailed.

What are the on-site registration hours at MAX?

On-site registration hours at the Los Angeles Convention Center are as follows: Sunday, October 4, 7am–7pm; Monday, October 5, 7am–7pm; Tuesday, October 6, 7am–7pm; and Wednesday, October 7, 8am–6pm.

How can I change or update my address or other personal contact data in my MAX registration account?

To update your MAX account, including your personal contact information, your hotel reservations (if applicable) and your MAX schedule selections, log in using your e-mail address and the password you created during registration.

How can I get a formal invitation letter for my visa application?

Once you have registered and paid your registration fees in full, you may request a letter from the MAX 2009 Registration Center by contacting us at questions@max.adobe.com. If you do not receive a visa in time to travel to the United States for MAX 2009, your registration fees will be fully refunded.

Do you offer any government or education rates for MAX 2009 registration fees?

A special discount is available to employees of federal, state, or local government entities, public and private educational institutions, and nonprofit organizations. See registration fees for more information.

See Adobe education purchasing for additional information on qualifying as an educational institution.

What is the cancellation policy for MAX?

See registration policies for cancellation policy details.

If I am unable to attend MAX, can I provide a substitution for myself?

See registration policies for substitution policy details.

Can I purchase a guest social pass to the evening social events?

Yes. See the registration fees section for details on fees and pass privileges.

Hotels and travel

What do the hotels cost?

See the hotels section for information on hotel pricing.

How do I make a hotel reservation?

Hotel reservations can be made during the MAX registration process. You must be registered for MAX 2009 in order to take advantage of the discounted hotel rates within the conference hotel blocks. Refer to the Hotels section for more information.

Will there be shuttle transportation between the hotels and the Los Angeles Convention Center?

Yes. See the hotels section for more information.

What is the address of the Los Angeles Convention Center?

Los Angeles Convention Center
1201 South Figueroa Street
Los Angeles, California 90015

How long does it take to get to/from the airport, and how much does it cost?

Everything you need to know about getting to and around the Los Angeles area, including transportation to and from the city, can be found on the Discover Los Angeles website. Five major airports serve Los Angeles: Los Angeles International Airport (LAX), Ontario International Airport (ONT), Bob Hope Burbank Airport (BUR), John Wayne Orange County Airport (SNA), and Long Beach Airport (LGB). More information on these airports can be found here.

Are there any special discounts for airfare to MAX 2009?

This year we are pleased to offer you the following discounts:

American Airlines is offering a 5% discount (additional discounts may apply depending on flights selected). The discount is valid on travel dates of Oct 2 - 11, 2009 and is applicable flying into Los Angeles (LAX), Burbank (BUR), Ontario (ONT) and Orange County (SNA) airports. Reservations may be completed via www.aa.com (no charge) or by calling 800-433-1790 ($20 ticketing fee applies). Travelers must provide promotional code 31H9AL. Some discount restrictions may apply depending on flights selected.

JetBlue is offering a 5% discount. The discount is valid on travel dates of Oct 2 - 11, 2009 and is applicable flying into Los Angeles (LAX) and Burbank (BUR) airports. Reservations may only be completed via www.jetblue.com/promo. Travelers must provide promotional code ADOBEMAX. Some discount restrictions may apply depending on flights selected.

Special offer with Lufthansa - up to 10% off standard airfares

Lufthansa German Airlines offers a comprehensive global route network linking Los Angeles, USA with major cities around the world. For attendees travelling on Lufthansa services to Adobe MAX, discounts of up to 10% off standard airfares in Business and Economy Class have been negotiated. Participants can choose to fly to Los Angeles, USA any time between 18/09/09 and 18/10/09. For Miles and More or Star Alliance card holders, full mileage can be accrued.

To make your reservation, please click on this link and enter the access code DEJIQ which will take you into an online booking platform that is exclusively available to participants to Adobe MAX. Please note that you may have to enable pop-ups on this site. This booking platform will automatically calculate the discount offered or provide you with an even better offer if another promotional fare is available.

Are there any special discounts for rental cars at MAX 2009?

This year we are pleased that Hertz is offering fixed discounted rates which vary depending on specific car type selected. The discount isvalid on travel dates of Oct 2 - 11, 2009 and offered at the Los Angeles (LAX), Long Beach (LGB), Ontario (ONT), Burbank (BUR) and Orange County (SNA) airports and Hertz Local Edition locations. Reservations may be completed via www.hertz.com or by calling 800-654-2240. Travelers must provide Convention Number 04EW0002. Some discount restrictions may apply depending on rental.

Is there parking at or near the Los Angeles Convention Center?

Parking is available at the Los Angeles Convention Center for US$12 a day, with no in and out privileges. Download this PDF on parking for more information.

Where can I find Los Angeles area information such as weather and attractions?

Information regarding Los Angeles attractions and weather can be found at on the Discover Los Angeles website.

Is there a metro/train that is available in Los Angeles for use during MAX 2009?

Los Angeles offers 200 Metro Bus lines and five Metro Rail lines, Metro can take you just about anywhere in LA County. The Metro Rail is comprised of the Metro Blue, Green, Red, Purple and Gold lines. Hours of operation are generally from 4 AM to midnight, with less frequent service during the evening hours. Metro Passes are good on all Metro bus lines as well as on Metro Rail. Download the Metro Red Line Timetable as well as the Subway-sites map to help you navigate the system while you are in Los Angeles.

Press and analysts

How can I attend as a press member or analyst?

Send an e-mail to Eileen Foley at efoley@adobe.com with inquiries regarding attendance as a press member or analyst. Note that Adobe does not archive information on registered press and analyst attendees from previous MAX conferences, so you will need to provide your credentials in your correspondence.